Hong Kong, Hong Kong SAR
• Composed quantitative post-service surveys by using Mailchimp to attendants to understand their needs and insights • Managed BRIC’s official website from the backend to maintain the consistent theme and layout • Created blogs, weekly emails, and social media posts to engage audiences • Participated in the planning and managing process of the Fifth BRIC JazzFest, which attracted more than 1,000 people to come
• Analyzed and researched media channels and market in 9 countries for Unilever to better implement its communication strategies • Created media list for William Grant & Sons for events in 2 cities, and pitched the proposal to 10 international and local radio stations • Analyzed the influencer market in 5 fields for Glenfiddich for its new product launch
• Worked closely with marketing associates to compose email marketing content for 5 clients. • Composed weekly business analysis reports including the e-commerce metrics, top performing products, and lost revenues, for client by using Google Ads, Google Analytics, and Google Shopping. Clients include Blue Cross Blue Shield Rhode Island, Summer Infant, Yale Cordage etc.