Lucy Smith

Founder @ Neurita Tequila |100% Agave Flavoured Tequila, Crafted for Margaritas | raising EIS

London, England, United Kingdom

About

Experience

  • Founder at Neurita Tequila
    Nov 2021 - Present · 4 yrs 7 mos

    Premium Flavoured Tequila, Crafted for Margaritas. Neurita's range of fruit infused Tequilas make Margaritas and cocktails deliciously simple and lower in calories. - 2x Winner Worlds Best Flavoured Tequila at the World Spirits Awards - Winner 13 Industry Awards - Sold in UK, AUD, FR, UR - Seen in Vogue, Vanity Fair, GQ, Esquire, Cosmopolitan, Delicious + more

  • Co-Founder ADD PSALT - a Purpose led Brand Accelerator at ADD PSALT
    Nov 2020 - Jan 2023 · 2 yrs 3 mos

    A purpose led brand accelerator on a mission to diversify UK retail . We give entrepreneurs from a diverse range of backgrounds unparalleled industry expertise. ADD PSALT makes it possible for anyone to take the leap from a great idea to a retail-ready brand.

  • Nestlé (4 yrs 1 mo)
    • Group Innovation Manager - Europe, Middle East, North Africa - NESCAFÉ
      Jan 2019 - Dec 2020 · 2 yrs

      Innovation lead of Nescafé EMENA Innovation pipeline and strategy, working on Roast and Ground coffee, Cold Coffee, Soluble Coffee and new coffee business models. Direct reports 11. - Strategic Lead on EMENA 3 year Innovation Portfolio and Projects - Oversee EMENA multi-market and single market Innovation - Leadership of EMENA Cold Coffee Portfolio - EMENA Innovation Process Lead

    • Head of Innovation - UK & Ireland – NESCAFÉ
      Dec 2016 - Jan 2019 · 2 yrs 2 mos

      Innovation lead for Nescafe UK&I coffee portfolio, working across 4 key brands Nescafe Azera, Nescafe Gold, Nescafe Original and Nescafe Dolce Gusto. Reporting to the UK&I Nescafe General Manager with 4 direct reports. - Strategic Lead on 3 yr. Innovation pipeline - Initiate and Deliver White Space Innovation - Oversee all Nescafe UK&I Innovation projects - Ideation workshop leadership - Member of Nescafe Senior Leadership team

  • Global Marketing Manager - McVitie's at United Biscuits
    Jan 2016 - Dec 2016 · 1 yr

    International marketing lead for McVitie’s brand. Core objective of role is to drive growth of McVitie’s into a global mega brand. Reporting to the International Marketing Director with one direct report. Key Markets: North Africa, Europe, Middle East - Africa McVitie’s marketing lead - McVitie’s international growth strategy - International visual identity lead - Innovation platform development & project leadership

  • Regional Innovation Manager - Asia Pacific at Kellogg Company
    Nov 2013 - Oct 2015 · 2 yrs

    APAC Regional Innovation Manager, reporting to APAC Innovation and Brand Director. Categories include Ready to Eat Cereal and Hot Breakfast under Kelloggs Masterbrand. Key markets include China, India, Indonesia, Japan, South Korea and South Africa. - Marketing leadership of multiple regional category expansion innovation projects from conceptual stage to product development - Strategic Development of Asia Pacific Innovation Pipeline - Regional cross functional team management - Regional Innovation Consulting