London, England, United Kingdom
Passionate and results-driven PR professional with 5+ years’ experience crafting engaging narratives and innovative media strategies for some of the world’s finest hotels and leading luxury travel brands, including Oetker Collection, Singita and Passalacqua. Proven ability to design and deliver bespoke campaigns, foster strong media and client relationships, and drive business growth. Dedicated to delivering outstanding results and surpassing client expectations in a fast-paced environment. • Results driven and proactive: proven track record in leading, developing and executing strategic global publicity strategies for a diverse portfolio of luxury hotel brands, creating tailored campaigns that generate substantial multi-channel media coverage and enhance brand visibility • Charismatic storyteller: brilliant communicator with extensive international press contacts within travel and lifestyle media. Played an integral role in launching some of the world's most prestigious luxury hotels over the past three years, including Passalacqua, Hotel La Palma, and Grand Hotel Son Net • Collaborative team lead: mentored and managed a high-performing team, cultivating a culture of passion, innovation, and excellence to ensure consistent creative output, as well as reporting into senior executive team
Strategic Campaign Leadership – spearheading and overseeing the comprehensive publicity strategies for a diverse portfolio of luxury hotel brands, creating tailored campaigns that generate substantial multi-channel media coverage and enhance brand visibility. Team Leadership & Development – mentored and managed a high-performing team, cultivating a culture of passion, innovation, and excellence to ensure consistent creative output Client Management – successfully managed a diverse portfolio of clients, providing exceptional service and building lasting relationships that fostered long-term client retention Media Relationship Building – fostered long-standing relationships with target national and international media in the luxury hospitality sector Brand Partnerships & Event Coordination – orchestrated and managed numerous high-profile brand partnerships and media events, including The Newt x Chelsea Flower Show, Casamigos x Jumby Bay Island, and Emilia Wickstead x Passalacqua, ensuring seamless execution and strategic impact Industry Intelligence - gained in-depth knowledge of the luxury hospitality industry and global media landscape by attending industry conferences, networking events, and staying informed on the latest trends
During my time as an intern at Perowne International, I was tasked with creating social media reports alongside mainstream media coverage reports for many international clients.
During my time at Story Events Ltd. I was tasked with planning events according to specific client briefs as well as searching for appropriate venues across London.
My role of researcher involved highlighting the most important news stories of the week and collecting all relevant reporting on these stories in the national and international press.