Suttons Bay, Michigan, United States
I combine data-driven insights with shoe-leather reporting to produce award-winning magazines, feature articles, video campaigns, digital content, and more. My writing and editing have appeared in The New York Times, Chicago Tribune, Chicago Magazine, Wall Street Journal, Sports Illustrated, and more. I bring a global perspective to my work gained from five years working overseas. Writing and editing clips at www.clippings.me/lucindahahn.
Through 2018, I led a team that produced custom content for AAA — including immersive websites supporting travel sales, a bi-monthly magazine (circ. 5.2 million), video campaigns, targeted emails and more to support AAA business objectives. I was also selected to work with Pace's other key clients, such as Marriott, Gold's Gym and Walmart. Now, I am a full-time Content Specialist for Best Version Media, where I coach, edit and write. ACHIEVEMENTS: • Promoted twice in four years at Pace for editorial and leadership skills. • Leveraged Pace analytics to revamp AAA websites marketing travel to Alaska and other key destinations, resulting in significant improvement in metrics. • Spearheaded creative campaign for AAA's app update, resulting in record-breaking number of monthly downloads. • Lead editor on a team that produced 18 digital articles and photography (in six weeks!) for client Marriott. • Extensive presenting to clients. • Implemented new fact-checking systems to deliver high degree of accuracy for AAA content. • Wrote cover story for client Southwest Airline's in-flight magazine.
CHICAGO MAGAZINE, Senior Editor: Wrote in-depth feature articles and assigned/edited front-of-book section. CHICAGO TRIBUNE, Staff Writer: Wrote feature stories and a weekly column covering the city's philanthropy scene. ACHIEVEMENTS: My work contributed to Chicago Magazine winning the National Magazine Award for General Excellence — the first city magazine to do so. A feature I wrote on a gene-patenting case was honored for legal reporting by the Chicago Bar Association's Kogan Media Awards. ACHIEVEMENTS: At the Chicago Tribune, I was one of only two feature writers selected (from a team of 20) to cover World Series. Managing Editor Jim Warren praised the story ideas I brought to weekly edit meetings as consistently "some of the best."