🚀 Lucile B.

Head of Marketing @ Tomorro 🟢

Paris, Île-de-France, France

About

Tomorro is redefining contract management in business with an AI-powered CLM solution, positioning itself as a key player with over 300 clients across Europe, including Vinci, VEJA, Nestlé, Sodebo, and more.

Experience

  • Head of Marketing at Tomorro
    Jan 2023 - Present · 3 yrs 6 mos

  • Inbound Marketing Manager at Upflow
    Mar 2021 - Jan 2023 · 1 yr 11 mos

    Getting paid effectively remains a significant problem for B2B businesses. At Upflow, we're on a mission to revolutionize how B2B get paid. With Upflow, get paid faster, simpler. We're currently on the lookout for people who are passionate about product, design, engineering, and payments. If you'd like to learn more, please get in touch with us

  • Inbound Marketing Manager - Traffic Acquisition & Lead Generation at Inbound Value - Agence d'Inbound Marketing
    Sep 2019 - Mar 2021 · 1 yr 7 mos

    Project Manager at Inbound Value, a Hubspot Diamond Partner Agency. My main mission is to advise my clients throughout the development of their Inbound Marketing strategy : Attract, Convert, Close and Delight. My clients objectives? - Attracting a qualified traffic - Generating more leads & Customers - Increasing revenue - Becoming leaders in their field My missions? Overall Inbound Strategy - Defining objectives on the short, middle and long terms - Elaborating the client persona through interviews, research and studies - Defining the buyer’s journey - Consulting in Web marketing : Adwords, Emails, SEO, etc. - Hubspot Setup & onboarding SEO Strategy - Audits & Research : SEO Semantic search, competitors audits, existing content audits - Implementation of the SEO strategy and creation of the internal linking - Implementing co-marketing, co-creation and backlinks strategies Blogging Strategy - Creation of the editorial planning (Clusters, keywords, Persona, Buyer’s Journey) - Editorial management : Creation of copywriters' briefs / Copywriting - Content publication after conducting Web and SEO optimizations - Premium Downloadable content creation : offers, webinars, checklists, whitepapers, etc. Lead Generation Strategy - Creation of Call-To-Action - Creation of Landing Pages & Thank You Pages - Creation of lead nurturing emails workflows - A/B testing, monitoring of the KPIs and optimization of the assets accordingly Analytics & Customer Training - Monthly, half-yearly and annual reporting - Strategic reviews and recommendations - Hubspot software training - Blogging and SEO training Social Media Strategy For Inbound Marketing - Editorial strategy & planning - Writing posts on social networks (Facebook, Twitter, LinkedIn)

  • Content Project Manager at Jellysmack
    Jun 2018 - Sep 2019 · 1 yr 4 mos

  • Marketing Consultant & Project Manager at SMO Inc.
    Nov 2016 - Jun 2018 · 1 yr 8 mos

    http://www.smo-inc.com/whoweare.html