Seoul, South Korea
I’m an Asia-based business development professional in the food industry, leading market development for Grands Moulins de Paris across multiple Asian markets. With a background in FMCG brand management, consumer insight, and hands-on pastry training, I bring both strategic and operational perspectives to market expansion. I focus on growing brands across diverse Asian markets—working closely with distributors and teams across Europe and Asia to identify where opportunities are real and how to execute them effectively. My interests lie in premium positioning, international brand building, and long-term expansion within the food and beverage sector.
[Business development (Retail and Foodservice)] - Introduced the brand and range to buyers for new listings and formulated sales plans adapted to each customer positioning - E-commerce : developed the presence and sales of the brand on Ocado and Amazon (created the brand store and launched it from A to Z) - Responsible for entering the Irish market and created an efficient sales plan with customers. Doubled sales for 2 consecutive years since launch with more than 20 new SKUs introduced [Trade marketing and brand strategy] - Executed new product development (NPD) strategies with an effective trade marketing support - Supervised, planned and executed all trade marketing activities in the UK and collaborated with other markets to efficiently implement campaigns locally. - Collaborated with customers to build their category [Sales analysis and reporting] - Accountable for reporting to the business manager and managing director on trade and competitive activity by market & performance analysis
- Preparation of creams and biscuits, piping, decorating - Prepare cakes from A to Z (strawberry cake, mille-crepe, lemon tart) - Hygiene and safety norms (HACCP) compliance
Sales advisor for major luxury brands such as Louis Vuitton, Valentino & Red Valentino, Brioni, Yves Saint Laurent, Marni. Durations between 2 days to 1 month depending on the requirements, alterning with the French patisserie training - Advising customers and building loyalty to the brand - Visual merchandising
- Preparation of creams and biscuits, piping, decorating - Respect of hygiene and safety norms (HACCP)