Paris, Île-de-France, France
Digital transformation and deployment expert with a focus on Marketing and Data. I support companies in defining and deploying a clear product vision, strategic roadmaps, and agile delivery. Currently working as Product Deployment Expert at Mars Petcare’s Digital Factory (Royal Canin).
Consultante sur une mission de transformation numérique dans le secteur de l'énergie
• Managing and orchestrating deployments in the Royal Canin countries: deploying global Royal Canin/Mars PetCare CRM & CDP solutions, data collection and visualisation tools connected to global and local applications (such as CIAM, SSO, User Portal and APIs for B2C and B2B data), by following the approved roadmap • Organizing local market ecosystem assessments: analyzing the as-is in the future-deployed countries, defining the gaps and identifying the potential product features to develop • Products expertise on the digital tools to deploy: performing demos of the tools, coordinating and facilitating the discussions between the Product Owners and the countries on the new features and improvement requests • Coordinating threads between the different stakeholders: Business Owners, Product team, Regions, Data & Analytics, Integrations and Architecture, by following the Agile SAFe methodology • Providing End-to-End support to the markets we deploy in: from kick-off till end of Hypercare period
• Operational management of the email campaigns, push notifications and messages for marketing activations purposes • Performance monitoring and analysis: operational and statistical reports delivered after each campaign • Managing and building on the customer relationship ; assimilating the customer marketing needs • Coordinating discussions between the different stakeholders: designers, developers and project managers