São Paulo, São Paulo, Brazil
Over my 20+ year career, I have accumulated extensive knowledge in advertising agencies, digital media, and technology companies. My ability to generate new business avenues and drive growth remains consistent. I have excelled in building lasting relationships with clients and partners, leveraging effective communication and a purpose-driven approach to drive business forward. My professional experience highlights the successful execution of innovative marketing projects that resonate with target audiences, increasing brand visibility and sales. I specialize in formulating strategies focused on ROI, ensuring profitability and value for the companies I collaborate with. A champion of collaborative leadership, I seek to promote an environment that capitalizes on individual strengths, while achieving collective goals and encouraging personal growth. Fueled by an innate curiosity at the intersection of technology, society, and business, I stay up-to-date to anticipate trends, adapt strategies, and harness the transformative potential of emerging technologies. In addition to my professional achievements, I have been married since 2008 and the proud father of two children who love football.
- Accountable for developing the annual marketing plan for the Brazilian market, integrated within global, regional, and field guidelines, needs, and KPIs. - Monitoring demand generation plans across diverse sales territories, lines of business, and industry segments. - Collaboration with partner team and ecosystem to drive effective marketing activities and generate pipeline. - Management of a senior team, fostering a collaborative and high-performing work environment.
- Responsible for designing new Products and monetize data assets, focused on delivering taylormade solutions for clients - Merged digital and telecom expertise to develop a portfolio of services, including media, data, consultancy, and research. - Shaped the company's innovation strategy to address upcoming challenges.
- Successfully built and maintained strong relationships with TIM telco's senior advertising team. - Led and managed a global digital media team responsible for the performance of client campaigns. - Developed initiatives to improve campaign efficiency, targeting and overall performance. - Achieved notable reductions in cost per acquisition (CPA), ranging from 17% to 36% across different products.
- Managed a diverse portfolio of over 40 agencies and clients, applying a consultative approach to understand their needs and objectives. - Played a key role in evangelizing programmatic media to agencies and clients, through the designing, and conduction of training sessions to educate on programmatic media's benefits and best practices. - Actively encouraged agencies and clients to experiment with and adopt programmatic media purchasing models. - Collaborated with clients to define Key Performance Indicators (KPIs) for their campaigns.
- Drove business development efforts for EA Games in the Brazilian market. - Worked to promote and expand the EA Games platform's presence in advertising landscape - Provided essential support to Latam regional IMS offices in proposals, inquiries, and feedbacks related to the EA Games platform possibilities - Collaborated with teams to align regional objectives with broader company goals. - Managed a key partnership between IMS and EA, fostering a mutually beneficial relationship.