Paris, Île-de-France, France
Experienced Senior Marketing Manager with a demonstrated history of working in the marketing and IT industry. Main areas of expertise : - BtoB Marketing - Channel Marketing - Marketing Strategy - Project Management - Business development
💬 iAdvize is a conversational commerce pioneer and the leader in trusted generative AI for e-commerce. • Development and execution of an integrated marketing plan focusing on brand awareness, lead generation and pipeline acceleration across diverse audiences and verticals. • Building and executing iAdvize's EMEA Event strategy including close collaboration with Sales and CSM Teams. • Standardizing marketing processes within iAdvize to maintain consistency across the global marketing team
Yext is a software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business. • Developing Demand Generation and Brand Awareness in France, Spain, and Italy with a strong focus on Integrated campaigns & Field Marketing. • Aligning Sales and Marketing. • Managing Marketing Plan, Budget allocation, execution, and performance assessment.
NetPartnering agency (an Expandi Group company) accompanies IT vendors and editors with their marketing programs mainly through their channel and IT partners. • Build marketing plans with IT Vendors & Resellers: AMD, Here, Cisco, Lenovo, Samsung • Plans, realization, follow up and analysis of Inbound & Outbound marketing campaign performance ensuring metrics alignment with objectives • Multi-channel marketing campaigns: loyalty, awareness, lead generation • Digital campaigns: marketing automation, social media, social selling, websites, landing pages... • Lead generation: telemarketing, events, trade shows • Sales support: trainings, blitz days, print and video supports • Evaluation and Reports
Sparkow offers a Merchandising solution designed for omnichannel commerce. • Management of Lead Generation campaigns: telemarketing, e-mailings, newsletters... • Event project management: trade shows, webinars, seminars, user groups, etc. • Database management • Community Management / Website update • Sales force support: brochures, presentations • Reportings