Brooklyn, New York, United States
Virgin Mega is a startup mobile ecommerce platform. As one of the company's earliest employees, my roles and responsibilities have continued to reflect the company's growth. • Crafted the identity and voice of the Virgin Mega app from brand’s inception • Directed Virgin Mega team on all brand partnerships and artist collaborations • Conceptualized on all product ideas and corresponding marketing campaigns • Identified and secured high level influencers for social and marketing campaigns • Leveraged personal relationships to elevate brand’s position among target user base • Responsible for all consumer facing copy including but not limited to: daily emails, in-app screens, modals, product listings, push notifications, social media and website materials
• Created original content daily for all Game Seven social media accounts • Conceptualized and formatted copy for decks and presentations for clients Beats By Dre, Nike Sportswear, Jordan Brand and Nike Basketball • Developed original sport-inspired programming for Nike Sportswear’s twelve week long “Fuel The Summer” initiative • Interviewed, hired and managed team of 15 Brand Ambassadors city wide for Nike Sportswear’s “Fuel The Summer” initiative • Composed daily client recaps consisting of impressions, engagements, anecdotes and photos • Assisted on retail store opening events for Footlocker Inc. including athlete and celebrity appearances • Hired and lead teams for event set-up and breakdown for local and out of state activations • Researched, identified and negotiated with third-party vendors for event execution and overall agency productivity • Managed and maintained all event supplies agency wide • Traveled with Project Manager for site inspections and scouting event locations for Nike Sportswear • Lead casting calls for photo shoots for visual campaigns for Footlocker Inc. and Mint
As the Specialty Account Representative for the East Coast at the Park Showroom for I handled all day to day sales responsibilities for the brands JC Rags, Original Paperbacks and Jacks & Jokers. Those duties included but were not limited to: *Securing appointments for trade shows in New York and Las Vegas twice a year *Facilitating communications between brand and accounts for sales, customer service and product seeding *Visiting accounts across East Coast territory for in store appointments *Merchandising each brand in the showroom as well as in trade show booths *Seeking out new accounts within territory
Worked closely with senior account executives by assisting with: Opening new accounts, placing and fulfilling orders as the liaison between customer service and the account, customizing line sheets to the accounts customer base. Carried out daily sales duties such as compiling regional and national account lists, organizing/inventorying product lines and samples quarterly, cold calling for new accounts.