Peru
Mejorando el sueño en LATAM.
Digital Transformation and Innovation | Scrum Organization | Agile Delivery • Creating a Digital Savings Platform for Retail Banking (Web) - Leading the product vision, strategy, development and launch - Working with cross-functional scrum teams (analytics, engineering, design) - Defining and analysing KPIs and growth metrics to achieve successful business results - Responsible for the Delivery of the end-to-end customer journey • Created a Digital Payment Platform for Wholesale Banking (Disruption | App) - Product Development and Management - Conducting weekly usability tests, interviews and market analysis - Stakeholder and Client Management • Created a new digital experience for Retail Banking Millennials (Digitalization | App) - Enabled the successful mapping and analysis of the APIs - Led a global Digital Bank benchmark as part of market analysis - Used Design Thinking methodologies
Biotech Packaging Startup - Notpla is revolutionary material made from seaweed and plants. It biodegrades in weeks naturally • Developed a B2B Marketing Strategy to launch across the UK • Created digital content based on brand values and positioning • Stakeholder and Client Management
Created and launched a new concept to the Peruvian market (fiberglass swimming pools) focused on high quality and penetration pricing strategy • Lead R&D, business and financial strategies and go-to-market launch • Lead brand awareness campaigns through data analysis and Social Media Channels • Currently the pioneer and leader in fiberglass swimming pools in the county
HeyHuman is the transformative communications agency, specialising in neuromarketing, brand, content, social and experiential. Worked with: Dove, Evian, Guinness, Mars, Oreo, Sony and Virgin Active (gym) clients • Behavioural Economics, Market Research, Creative Strategy • Creation of briefs based on consumer profile • Stakeholder and Client Management