Lugano, Ticino, Switzerland
Passionated architect with more than 15 years experience managing end-to-end creative concepts for fashion, design and events. From creation to in-store implementation, overseeing budget and vendor relationships, with a knack for marrying creativity and strategic execution. Bringing ideas to life, ensuring brand success. - Creative Concepts, design and execution - Window displays and instore tools design - HQ Global management - Project management end-to-end - Pop-up, pop-in, exhibitions, runway shows, events, corporate, showroom design and set-up - Stores design - Furniture design - Events design & planning - Budget management - Team leadership - Project managers coordination - Branding & Identity - Visual Merchandising guidelines
AKONI | BALMAIN | EYETECH | GÖTTI eyewear - Concept, design and execution of window and instore displays for Visual and Marketing activities including Pop-up and Shop-in-shop - POP and Collaterals research, design and production - Events, corporate showroom creative concept and set-up - Trade shows / Exhibitions technical management - Budget oversee, coordinating all vendors relationships - Branding & Identity with dedicated trend research for all brand lines - VM guidelines creation with supervision
- Concept, design and execution of window displays and instore tools for Visual and Marketing activities, retail and wholesale (over 900 stores worldwide, 400 projects/year) - Pop-up, pop-in, exhibitions, runway shows, events, corporate showroom design and set-up - Stores design: over 250 stores refitted / wrapped - Budget management, coordinating all vendors relationships - Team leadership - Branding & Identity with dedicated trend research for all product lines - VM guidelines creation with supervision of all country’s visual team
Concept & Design Window displays, Pop-up, runway shows, events, showroom
Window display Design, VM Guidelines, Creative concepts
Furniture collections: design, research, prototype, materials & finishes, production Catalogue, website, social media contents art direction Events design & planning (private & corporate) Contract projects -Creatività e organizzazione eventi privati e aziendali, contract
Furniture planning & production, sales & project management. Reference project: New York Times HQ NY, Hearst Tower HQ NY
Partnership with architecture studios: design, planning, graphics