Lucas Grazzini

Head of Sales - Head of Strategic Customer Engagement - Radiology Mexico @Bayer

Buenos Aires, Buenos Aires Province, Argentina

About

Passionate Healthcare business enthusiast with proven story of success within Radiology and Oncology Business and a strong finance background. Radiology: Strong growth story in the Radiology Conosur division of Bayer, with Product Launches, price management and business development in different countries (Argentina, Chile, Bolivia, Uruguay and Paraguay) Head of Uruguay - Sound short and long term strategy to lay the foundations of the business in the country with a +300% of growth plan in 3 years. Currently Head of Strategic Customer Engagement Mexico - Leading the Sales Strategy and team. Oncology: Outright deployment of Xofigo, unique Prostate Cancer treatment for Metastasic Prostate Cancer. Launch of blockbuster Nubeqa (Darolutamide) in Argentina for Prostate Cancer Finance: Finance Business Partner and Planning and Controlling positions for the Pharmaceutical business in Bayer.

Experience

  • Bayer (13 yrs 4 mos)
    • Head of Strategic Customer Engagement - Radiology Mexico
      May 2026 - Present · 3 mos

      Sales Manager - 15 direct reports. Resopsible for the Sales strategy and development of the division in the country.

    • Head of Radiology Uruguay @Bayer
      Apr 2025 - May 2026 · 1 yr 2 mos

      Assigment as Head of Bayer Radiology in Uruguay. Resposible of the entire operation, Sales, Marketing, Product Managment and Business development.

    • Head of Marketing / Product Portfolio - Radiology Conosur
      Jan 2024 - May 2026 · 2 yrs 5 mos

      Portfolio managment (Life cycle, pruning, launch planning, price strategy) Manage product launches effectively. Develop and implement new marketing projects and strategies that lead to sales increase. Ensure Radiology sales objectives and P&I budgets allocation. (Private and tender) Set qualitative marketing objectives for the core portfolio Managing current client relationships among KOL`s and medical associations and distributors and also develop new ones. Develop and follow up Targeting and segmentation strategy and KPI`s.

  • Accounts Payable at Aggreko
    Sep 2012 - Mar 2013 · 7 mos

  • Sales Logistics at Scania Group
    Mar 2011 - Aug 2012 · 1 yr 6 mos

    Sales, billing and logistics processes of imported vehicles from the production plant in Brazil to the co-dealers

  • Analista de facturación y Cobranzas at GRUPO SAN MIGUEL
    Jul 2009 - Feb 2011 · 1 yr 8 mos

    Facturación y Cobranzas de servicios de vigilancia.