United States
Living and working in the advertising and marketing world in California I am a self-motivated, highly organized individual who specializes in the lifestyle sector, I pride myself on my ability to make personal and meaningful connections easily with all walks of life. I thrive in environments where hard work and creativity is encouraged.
- Launched and scaled a lifecycle marketing strategy from scratch, expanding email list to 15K subscribers and generating $200K in revenue, accounting for 20% of annual revenue. - Directed all marketing functions for a global streetwear brand—driving a 73% increase in online purchases, 60% boost in conversion, and 433% growth in reach within one year. - Directed & produced end-to-end production of NYFW and ComplexCon activations in Las Vegas & Hong Kong, managing $100K budgets and securing press, influencer, and retail engagement outcomes. - Led high-impact PR initiatives, securing features in Vogue and Complex and earning FGI's Rising Star nomination.
- Scaled lifecycle email & SMS marketing strategy to produce $780K in attributed revenue, driving consistent engagement and retention across customer segments. - Activated cultural partnerships with Nike & MLB All-Star Weekend, Capitol Hill Block Party. - Managed logistics for product launches and in-store events, including athlete and influencer appearances, retail activations, and creative partnerships. - Produced cross-platform digital marketing campaigns that expanded brand reach to over 60K social media followers and activated key cultural moments.
- Work directly with vendors to support new product development, providing branding direction, color approvals and feedback on new concepts. - Assist with new product development, organizing color choices & organizing styles proposals for various accounts. - Create product packaging & branding assets using the Adobe Creative Suite. Examples include packaging print files, logo mockups & product renderings. - Photograph new products & edit images as needed for bi-annual season releases as well as special projects. - Support overall brand presence across multiple platforms, for multiple brands. - Manage & create product & brand related content, brand presentations, logos & product images. - Create product decks for new pitches & development assortments.