Indianapolis, Indiana, United States
• Assisted the partnership marketing and sales team with the planning, organization, and execution of corporate partner agreements and events • Managed and executed partner activations during Training camp and during game day in Touchdown Town and throughout the concourse, ensuring partner satisfaction • Collaborated with multiple other departments throughout the organization's teams to implement partner • Attend and serve as the point person at several events and promotions for partners
-Led and managed multiple sales projects, focusing on identifying and engaging potential partners whose goals and values aligned with CGR (Chip Ganassi Racing). This involved extensive research, strategic planning, and outreach to ensure mutually beneficial collaborations. -Collaborated closely with the sales team to develop compelling sales decks and presentations. This included crafting customized pitches, integrating market insights, and aligning the messaging to resonate with the unique needs of each potential partner. -Worked with the the New Business Department to analyze how the Business and sponsorships in IndyCar operate, and identify strategies to to satisfy partners -Helped approach prospective partners by educating them on the benefits of racing partnership through on track hosting at one our races -Gathered and analyzed market trends, sponsorship opportunities, and competitor activities to inform decision-making. Provided detailed reports and recommendations to senior management to support the development of strategic partnerships.
-Managed a PR project that identified prospective media personalities that would be fit to cover IndyCar races, and Pitched Stories relevant to competition and the needs of our partners -Consulted with the Social Media team to identify new social media opportunities, analyze follower engagement on certain media, and identify competitor strategies and content to possibly implement in their social media -Partnered with the the New Business Department to analyze how the Business and sponsorships in IndyCar operate, and identify strategies to to satisfy partners -Helped approach prospective partners by educating them on the benefits of racing partnership through on track hosting at one our races