Luca Martin

CEO MV Agusta

Varese, Lombardy, Italy

About

Trasformare la complessità in valore, riportando l’eccellenza di prodotto al centro della strategia. Negli ultimi anni mi sono occupato della trasformazione e del rilancio di realtà industriali complesse nel settore automotive e motociclistico, integrando operations, finanza e sviluppo del business con una visione orientata alla creazione di valore nel lungo periodo. Nel 2022 ho guidato l’ingresso di Pierer Mobility nel capitale di MV Agusta, creando le basi industriali e strategiche per il rilancio dell’azienda. Successivamente sono entrato nel Consiglio di Amministrazione e ho assunto il ruolo di COO e Deputy CEO, con responsabilità sull’intera catena del valore. A seguito della crisi del gruppo KTM, ho guidato un percorso di ritorno all’indipendenza finanziaria e all’autonomia industriale, che ha portato alla mia nomina a CEO nel 2025. Background ingegneristico, forte orientamento al prodotto, utilizzo di Big Data e AI a supporto delle decisioni industriali. Esperienza consolidata in CdA internazionali su M&A, governance, integrazione post-acquisizione e corporate turnaround.

Experience

  • MV Agusta Motor S.p.A. (On-site)
    • Chief Executive Officer
      Jul 2025 - Present · 1 yr

    • COO & Deputy CEO
      Nov 2022 - Jul 2025 · 2 yrs 9 mos

  • KTM (Full-time · 4 yrs 8 mos)
    • Chief Executive Officer KTM ASIA
      Oct 2019 - Jan 2023 · 3 yrs 4 mos

      Chief Executive Officer KTM ASIA

    • COO KTM Asia Manufacturing
      Jun 2018 - Jan 2023 · 4 yrs 8 mos

      COO and board member of KTM Asia Motorcycle Manufacturing. Leading Operation, Business Development and P&L in the ASEAN region.

  • Ducati Motor Holding (6 yrs 4 mos)
    • Head Of Strategic Sourcing
      Jan 2017 - Jun 2018 · 1 yr 6 mos

      Head of Forward an Global Sourcing. Value analysis, strategy definition and new project nominations. New potential supplier evaluation and selection. Direct report to a member of the board (Supply Chain Director)

    • Regional Office Director - APAC | Sourcing, Procurement and Supply Chain Management
      Jul 2013 - Jan 2017 · 3 yrs 7 mos

      Appointed Head of ASIA Sourcing, Procurement and Supply Chain Development. Leading Cross-functional and multi-disciplinary team known for cost effective resource management. Perform KPI definition, risk management, people management, and performance review. Spearhead communications with board of directors and personnel in sales, engineering and logistics to launch new products in Asia.

    • Global Sourcing R&D Project Manager
      Mar 2012 - Jun 2013 · 1 yr 4 mos

      Led the technical development of the first trails front frame produced in Vietnam and many other vehicle components as wheels, seat, painting, die casting, plastic injection in APAC region.

  • Project Engineer R&D Diesel Engines at BMW Group
    Feb 2008 - Mar 2012 · 4 yrs 2 mos

    Developed the first 3 cylinders diesel engine for MINI, 1 Serie. Led a team to optmize the conrod, achieved over -10% in weight reduction vs previous design.

  • CAE Consultant @ BMW at ESTECO srl
    Dec 2007 - Jun 2008 · 7 mos

    CAE Consultant at BMW Diesel engines R&D. Development of a new fluid-structure interaction design method (FSI) for high performance Diesel engine hot components.