Italy
- Senior technology executive with 25+ years of experience leading group-wide digital, IT and business transformation across retail, consumer goods, pharmacy, automotive and fashion sectors - Proven track record in designing and delivering complex, multi-country transformation programs across retail operations, omnichannel, ERP, CRM, supply chain, data platforms, AI, cybersecurity and infrastructure modernization. - Experienced in building, reorganizing and motivating international teams, strengthening governance, capabilities and business alignment. - Strong business orientation, with direct P&L, commercial leadership and advisory experience in retail, fashion and consumer goods markets.
Chief Information and Technology Officer at Dr. Max Group, one of Europe’s leading pharmacy chain with over 3,000 pharmacies across Europe. Responsible for driving the Digital Transformation in the company (Sales, Retail, Marketing, Supply Chain, Finance, HR, Merge and Acquisition), leveraging digital solutions, data and Artificial Intelligence (AI).
Group CIO and Executive Committee Member, responsible for designing and implementing the overall Digital Transformation of the Group. Main activities: • IT Strategy & Governance – Design & Implement the 2022-2025 IT Strategy strengthening the entire organization and implementing new IT processes • Omnichannel Platform – Manage the implementation of the Global Omnichannel platform and the rollout to all countries. The solution is aiming at transforming Bata digital presence, providing a unique way of managing all channels and increasing sales. Main solutions: new ecommerce, integration with marketplaces, POS, instore app and CRM. Salesforce in Europe, India and APAC, VTEX platforms in LATAM • Merchandising – Designing and implementing the new merchandising solution for improving products’ availability in all channels and optimizing stock: planning, assortment, allocation and replenishment (based on Blue Yonder) • Enterprise Data Platform - Start the implementation of a global data platform on all company functions (ecommerce, finance, logistics, merchandising,..) that aggregates data at global level and enable advance data analysis based on standard reporting and artificial intelligent algorithms (Machine Learning) • ERP & PLM - Creating a platform to manage in an efficient way finance and inventory processes, control our business in all countries, enable and sustain new business model and support the lifecycle of products in an E2E approach (based on Microsoft Dynamics 365) • Security – strengthen the security in all countries, implementing security policies, assessing local applications and enforcing the security awareness inside the company (on ransomware and phishing) • Infrastructure - Improve the infrastructure through cloud strategy approach, new network solutions and new tools • Innovation – Test and pilot innovative solutions: markdown optimizer, footfall monitoring, conversion rate booster, etc.
Responsible for managing the complete reorganization of Sales, Marketing and Retail global solutions and leading the Sales Digital Transformation process of the company and the Omnichannel strategy. Main responsibilities: • CRM – Manage the implementation of the new Global CRM platform based on Salesforce.com, aimed at transforming the way the company sell, the opening of new sale channels, the renewal of the contact center and the management of end to end journeys for addressing the final consumer • eCommerce – Design the roadmap and implement the new eCommerce platform https://www.drivercenter.eu/ (based on Salesforce Commerce Cloud) • Pricing – Responsible for pricing processes renewal and the design of the new Pricing platform • Dealer ERP - Manage the implementation of the new Global Pirelli Dealer ERP (based on Salesforce Field Service), that will support and optimize Sales, Logistics, Accounting & Operative processes of Pirelli Dealers, and responsible for maintaining current Dealer ERPs (based on Microsoft Navision) • Digital Marketing Platform (Oracle Eloqua, Bluekai, Maxymiser, SRM) – Evolution, adoption and Change Management support • Pirelli Global Websites – Websites replatforming & continuous evolution (Oracle WCS) • Business-to-Business (B2B) portals – Evolution of the new B2B Dealer Portal and the new Business-to-Fleet portal (for managing the interactions with Dealers and Leasing Companies) • GeoMarketing – Design and implement the new GeoMarketing platform in accordance with Pirelli Trade strategies Always oriented to bring value to business through innovative solutions (mobile app for Sales, Big Data & AI in different fields).
Responsible for managing the renewal of global Sales & Marketing applications and strongly supporting the Digital Transformation process of the company. Main responsibilities: • CRM – Manage the implementation of the new Global CRM platform based on Salesforce.com, aimed at transforming the way the company sell, the opening of new sale channels, the renewal of the contact center and the management of end to end journeys for addressing the final consumer • eCommerce – Design the roadmap and implement the new eCommerce platform • Digital Marketing Platform (Eloqua, Bluekai, Maxymiser, SRM) – Evolution, adoption and Change Management support • Pirelli Global Websites – Websites replatforming & continuous evolution • Business-to-Business (B2B) portals – Evolution of the new B2B Dealer Portal and the new Business-to-Fleet portal (for managing the interactions with Dealers and Leasing Companies) • GeoMarketing – Design and implement the new GeoMarketing platform in accordance with Pirelli Trade strategies Always oriented to bring value to business through innovative solutions (mobile app for Sales, Big Data & AI in different fields).
Head of ICT Innovation & Digital with the following responsibilities: - Provide business units with new and innovative ICT initiatives that bring value - Scouting and standardizing market research methods for novel ideas and insights; strategic innovation - Help develop a culture of exploration, experimentation and innovation - Provide solutions based on Big Data, Advance Analytics, Machine Learning and AI - Manage the Digital Transformation process - Provide support and innovative solution on Industry 4.0, IOT and Connected Vehicle - Provide Strategy, Program Management and Governance support to the ICT department
Head of the Retail & Consumer Goods Business Unit with the following duties: • P&L responsibilities • Responsible for driving the growth of revenues and profit margins • Responsible for contracts negotiation with key clients • Responsible for all commercial processes