London, England, United Kingdom
I am a Design Director working at the intersection of creative direction, brand expression and scalable design systems. At The Telegraph, I lead a multidisciplinary Marketing Design team responsible for national campaigns, subscription growth, editorial marketing and audience-facing digital experiences. My focus is not limited to individual campaigns. I build the principles, templates and operating frameworks that allow creative teams to deliver consistently at scale without flattening the identity of the work. At The Telegraph, this has included the evolution of the marketing design language across responsive display, paid social, motion, newsletters, app-growth initiatives, Puzzles and product-adjacent experiences. I use AI tools as part of my working practice to accelerate research, creative exploration, prototyping and workflow improvement while retaining strong human judgement over the final output. Previously, as Senior Art Director at Adobe Studio EMEA, I led integrated global work across digital, events, paid social and product marketing. I also developed modular marketing design systems across email, display and social, translating creative principles into reusable templates, documented rules and automated workflows. My background spans creative direction, marketing, technology, brand systems, storytelling and team leadership. I work closely with Product, Editorial, Marketing and commercial stakeholders, moving comfortably between strategic direction, craft review and practical delivery. I am interested in senior design leadership roles where strong creative and brand instincts need to coexist with systems thinking, digital experience and measurable commercial outcomes. Website: lucadambrosio.com
Lead Marketing Design at The Telegraph, directing an seven-person multidisciplinary creative team across brand, acquisition, subscription growth, editorial marketing and audience engagement • Set the day-to-day creative direction for Marketing Design, leading the development and execution of work across OOH, print, digital, paid social, email, motion, app and owned channels • Direct major national campaigns and brand platforms, including We Speak Your Mind and the Telegraph Puzzles 100th Anniversary campaign, with UK-wide OOH and integrated cross-channel rollouts • Shape how the Telegraph brand is expressed through marketing, balancing strong editorial identity and visual craft with commercial objectives, audience needs and channel-specific requirements • Operate Marketing Design as an internal creative studio, establishing scalable principles, reusable templates and more efficient ways of working across responsive display, paid social, email, motion and recurring marketing activity • Partner with Marketing, Product, Editorial and Subscriptions teams on audience-growth initiatives across the customer journey, from acquisition and onboarding to app adoption and ongoing engagement • Lead creative work for Telegraph products and propositions, including Puzzles, newsletter and email journeys, app messaging and reader-facing growth campaigns • Direct the visual identity and promotional ecosystems for editorial and audio launches, including The Daily T and Ukraine: The Latest • Build and develop a high-performing multidisciplinary team across design, illustration, copy and motion, while managing prioritisation, creative reviews, agencies, production partners and senior stakeholders • Maintain quality and consistency across a high volume of concurrent work, combining strategic direction, hands-on craft leadership and practical delivery under tight publishing timelines
• Led creative direction for integrated global and EMEA campaigns across digital, events, paid social and product marketing • Developed modular marketing design systems across email, display and paid social, defining reusable typologies, layout principles, hierarchy rules, responsive behaviours and motion frameworks • Translated creative principles into scalable templates and automated production workflows, improving consistency, adaptability and delivery efficiency across products, markets and channels • Directed multidisciplinary internal teams and agency partners from strategic briefing through to launch, balancing global brand coherence with campaign-level flexibility • Partnered with product-marketing, operations and production stakeholders to translate complex business objectives into clear creative systems and high-impact customer experiences
• Led creative direction for B2B and account-based marketing programmes across technology, financial-services and enterprise clients • Developed campaign platforms and high-value account experiences for clients including Amazon Web Services, Microsoft, Google, Oracle, Adobe, Autodesk, SAP and State Street • Worked across strategy, concept development and delivery, translating complex propositions into clear and engaging creative narratives
• Led digital, internal-communications and brand projects for clients including Unipol, Generali, Barilla, E.ON and Lamborghini • Developed concepts and visual direction for transformation, engagement and corporate-communications programmes
• Developed integrated advertising concepts across ATL, BTL, digital and social for major consumer brands • Worked across food, beverage, retail, consumer electronics and lifestyle accounts, including Esselunga, Birra Moretti, Sanbitter, De’Longhi, Braun and Chianti Classico • Contributed from concept development through to art direction and final execution across multi-channel campaigns