Brussels Metropolitan Area
A True European (Italian, born in Paris, living in Brussels, speaking 4 languages) and a multicultural strategic marketing, brand & comms executive with an all-round experience, having worked for almost 20 years on the Ad agency side (Managing partner at Dentsu and Regional Account Director at Saatchi & Saatchi). 2012-2018 working at Toyota Motor Europe : General Manager Brand, Communication and Olympics. 2018-2021 in charge of Strategy & Product Marketing Management. 2021-2024 Marketing Director Toyota France. Since 2025 : Head of Product Strategy and Marketing at Toyota European HQ. My current obsessions: Mobility, Electrification Brand Power, Breaking silos.
Responsible for Brand Strategy, Launch & lifecycle management of Toyota Passenger cars in Europe through the development and implementation of the Sales & Marketing strategy - including overall coordination of product related activities with National Marketing & Sales Companies, and other related divisions.
- International development & production of 360° launch campaigns for Europe of all Toyota carlines - Brand & Model Strategy - Content strategy for models & brand - Managing creative, media, digital, social (strategy & campaign production for all of Europe, incl EE & Russia) - Sports Platforms (Olympics, Paralympics and Motorsports) - Agencies management (5 agencies in total) - Managing a Team of 18 people (Brand, ATL, BTL, web, brochures, social)