Brazil
I help companies drive results through data analysis, strategic diagnosis, actionable planning, and performance tracking. With a degree in Business Administration from FEA USP and 5+ years of experience in tech companies, I specialize in turning complex data into practical business outcomes. I combine strong analytical thinking with AI-powered workflows to uncover insights faster, automate routine tasks, and design smarter solutions. I’ve led cross-functional projects that connected analytics, strategy, and execution. I'm experienced in: - Tackling real-world business challenges using data, from user engagement to operational bottlenecks. - Aligning teams across marketing, product, and tech through clear insights and shared goals. - Measuring what truly matters by designing KPIs and experiments that reflect business reality. - Driving change with tools like SQL, Python, Power BI and advanced AI tools. At the end of the day, data should make things clearer.
Structuring the Loyalty program turnaround in Brazil. - Mapped competitive scenario, acknowledging strengths and weaknesses vs main travel loyalty programs. - Conducted surveys to understand customer’s value perception on travel loyalty programs. - Managed action points with internal teams and partners to quickly test hypotheses and implement solutions in the long term. - Mapped and created necessary data visualization to track progress.
Led strategic projects with data driven problem solving. - Presented results, managed action items, and ensured stakeholder engagement among cross-functional teams. - Diagnosed gaps and next steps through problem solving processes. - Created SQL-based KPIs to track actual impact (e.g.,sourcing impact on sales, hotel availability, customer retention, etc). - Balanced competing interests and ensured transparent progress to keep initiatives on track. Redesigned commercial management processes. - +100% on share of sales impacted by negotiations on campaigns like Black Friday. - Proposed and implemented a weekly performance analysis framework, later adopted cross-areas. - Developed efficient inventory diagnostic processes. - Enhanced client attention and conversion across traffic sources, including SEM, Facebook, CRM, and App channels. - Centralized campaign tracking, improving alignment across Marketing, Sourcing, and Media Sales teams. Performed data analysis that supported high-level business decisions. - Built dashboards in Power BI and Metabase still in use to monitor sales, sourcing impact, and customer funnel metrics. - Leveraged data analytics on customer trends, profitability, inventory gaps, market opportunities etc. - Extensive use of tools like SQL, Power BI, Python and AI. Recognized for a proactive profile, identifying opportunities and using necessary tools. - Built Python crawlers for competitor benchmarking on hotel inventory and pricing. - Built hotel availability KPI to solve a tracking gap we had on hotels. - Developed an AI Agent to optimize hotel descriptions to improve conversion. - Frequently met with sourcing executives to understand problems on the operation and include it in the high management agenda.
Responsible for strategic consulting on clients' digitization projects. Used data analysis tools like SQL, Power BI, Python and Google Analytics for processing large and multi-sourced databases in the e-commerce industry. Expertise in dashboard development. Presentated results and strategies directly to clients' executives. About the company: CWS Digital is a supplier of marketplace platforms and services for large companies looking to digitize their sales.
Preparation and presentation of commercial proposals for large e-commerce projects. Development of financial models for proposals and feasibility studies of projects.
I was responsible for planning and controlling investment and returns in the acquisition of qualified leads, having contact with senior professionals in the company and delving into various subareas of marketing (Paid media, organic media, CRO, and CRM).