Luca Marchetti

Agency Director & CEO at Nitrox

Milan, Lombardy, Italy

About

Business Development, Negotiation, Artists Management, in-depth understanding of customer and consumer behaviors, Project Management – experience of managing advertising & communication projects- , Problem Solving and Hands-on Approach, Cost Controlling Specialties: Advertising & Communication

Experience

  • Agency Director at Nitrox Management Film & Photo Productions
    Oct 2010 - Present · 15 yrs 9 mos

    Main Responsibilities: • New Business Development • Contract Design and Negotiations with free lancers and vendors • Production Budget Management • Syndication • Event Planning/Production • Logistic events Coordinator • Project team Management • Press Relationship Management • National & International Professional Artists Management • Sponsors Research for different events and productions Business Clients: Bmw Italia, Fiat Auto Group, Campari Group, Mitsubishi Electric Europe, Samsung Electronics, Sony Italia, Vodafone Italia, Sony Music America, Swatch Group Sa, Illy, Philip Morris, Ikea, Costa Crociere, Banca Mediolanum Advertising Agencies: Leo Burnett, Bcube, JWT, Publicis, Red Cell Network, Trash adv, 1861 United, Saatchi & Saatchi, Y&R, Ogilvy & Mather, Mccann Erickson www.nitrox.it

  • Agency Director at Westartists Photo Management
    Mar 2001 - Jul 2010 · 9 yrs 5 mos

    Main Responsibilities and activities: • Business Development • Budget management • Contract design and negotiations with free lancers and vendors • Coordination from the client brief to the follow-up of Below and Above the Line activities

  • Advertising and Production Manager at Watt Cinque Public Relation ®
    Jan 1998 - Dec 2000 · 3 yrs

    Public Relations, Press Office, Fashion shows & Events organization. Main Responsabilities: • Business and marketing development • Business-to-Business Marketing • Event planning • Event production • Event logistic • Public relations • Agent Contract Negotiatiations • Location Manager

  • Account new business at Veneto Banca SpA
    Jan 1997 - Dec 1997 · 1 yr