Zurich, Zurich, Switzerland
I build marketing functions for premium consumer brands and take products to market. Currently Head of Marketing at Ride Opium, the Swiss speed-pedelec brand: 7 European markets, 5 languages, reporting to the CEO. In 2025 I contributed to +47% YoY revenue growth, with numerous new dealers onboarded. I built the demand generation stack behind it: CRM and automation, performance marketing, SEO, content programmes and lifecycle email, plus AI workflows that raise output without headcount. Before Switzerland: 14 years across consumer technology, audio and healthcare devices in Amsterdam, Paris and Hong Kong. Product Marketing Director at Furrion, leading a team of 8 across Hong Kong, Mainland China and the USA. Head of Office, Sales & Marketing at Sound for Life, with full P&L responsibility. My foundation is product marketing and product management: positioning, launches, dealer and retail activation, demand generation. Based near Zurich. French native, English fluent, German improving. Road cyclist: I market what I ride.
Marketing function for a Swiss premium speed-pedelec brand across 7 European markets and 5 languages, reporting to the CEO. · Contributed to +47% YoY revenue growth in 2025 while expanding the dealer network across the 7 markets · Lead go-to-market for product launches: communications, paid and owned media, dealer activation, trade marketing · Built the demand generation stack: CRM and automation, performance marketing, SEO, content programmes, lifecycle email · Designed the marketing function as a solo lead: positioning, channel strategy, KPI framework, commercial planning connecting marketing activity to pipeline and revenue · Introduced AI workflows across marketing and adjacent functions, increasing output without growing the team
· Built and led a team of 8 across Hong Kong, Mainland China and the USA; USD 800k budget, in a matrix structure connecting regional sales, R&D and central teams · Reduced average time-to-market from 9 to 4 months across ~40 products through pipeline redesign and cross-team alignment · Defined and executed global product marketing strategy across a multi-category portfolio (recreational vehicles, outdoor, audio, appliances), partnering with regional sales on B2B and B2C execution · Built product positioning, messaging architecture and key consumer selling points across the portfolio · Improved product launch ROI by streamlining marketing-to-sales handover
· Start-up creation – Launched a smartphone in Europe EU6 market · Defined product specs from market trends and needs · Led an external team of 10 software engineers · UI/UX definition following A/B testing and heatmap results · Defined and executed the EMEA Go-To-Market strategy
Built and led the commercial function of a healthcare consumer device company (bone-conduction technology for speech, attention and memory). Team of 3; USD 2M budget; full P&L. · Delivered 35% YoY growth in online sales through SEO/SEA optimisation, persona-led messaging and conversion-focused funnel improvements · Achieved 43% ROI on social and influencer campaigns through partnership selection and performance discipline · Established positioning, brand and GTM strategy across product lines and global distributor markets, B2B and B2C · Led the Forbrain website redesign: UX, messaging architecture by persona, conversion paths · Represented the brand at international trade shows, building distributor and clinical-partner relationships
· Developed product positioning, consumer selling points and launch materials across the portfolio · Implemented structured market research to qualify category and market opportunities
· Owned portfolio and roadmap for the Audio category; led 10+ development projects from ideation to launch · Ran competitive analysis feeding product strategy, USP and value proposition work · Supported the product marketing team ahead of moving into the role
· Managed 100+ B2B & B2C products (Sales Value Circa US$30M) · Created a product roadmap culture and managed roadmap and portfolio · Defined and executed worldwide go-to-market strategy · Developed marketing materials and sales training · Identified and developed features and benefits to resonate with the target audience · Improved overall product development process by introducing product management techniques