Lubor Ptacek

Product Marketing Executive, Board Member, and Advisor

San Francisco Bay Area

About

I am a marketing executive with experience building and leading teams of 5-50 members, strong technical background, and a proven ability to execute. In my most recent role at Motive, I was responsible for all aspects of Product Marketing, including the company's expansion from SMB to enterprise and vertical diversification. Previously, I worked at Zuora, ServiceMax, OpenText, Documentum, Vignette, and Novell and I have experience in Fleet Management, Subscription Billing and Revenue Recognition, Field Service Management (FSM), Enterprise Content Management (ECM), Business Process Management (BPM), Customer Experience Management (CXM), Internet of Things (IoT) and Networking markets. I am experienced with B2B marketing strategies for application and infrastructure software addressing the needs of both, IT and business buyers. I am well-versed in the latest marketing approaches including account-based marketing (ABM), digital marketing, content marketing, and influencer marketing. From 2010-2015, I also served as a board member of AIIM (Association for Intelligent Information Management), a global industry association.

Experience

  • SVP, Product Marketing at Hyland
    Apr 2026 - Present · 4 mos

  • Board Member at TradeLanes
    Jan 2023 - Present · 3 yrs 7 mos

    Serving on the Board of Directors of TradeLanes, an exciting startup that drives economic growth by removing barriers from global trade by re-imagining how global trade is conducted on the Internet.

  • Founder & CEO at Power Play Consulting
    Jan 2023 - Present · 3 yrs 7 mos

    Consulting business that provides strategic product marketing services for B2B technology companies.

  • Advisor at Flikforge
    Jun 2024 - Present · 2 yrs 2 mos

    Marketing Advisor to Flikforge on its mission to ensure creators receive fair royalties for their work from GenAI-generated video content.

  • Vice President Product Marketing at Egnyte
    Oct 2024 - Apr 2026 · 1 yr 7 mos