Vancouver, British Columbia, Canada
I’m a NN/g UX certified Senior Product Designer passionate about aligning business goals with user needs. I use data, both quantitative and qualitative, to form hypotheses and design solutions that drive impact and improve user experience. I’ve worked at startups and enterprises across SaaS, B2B, B2B2C, automation, robotics, and artificial intelligence, fully embedded in agile methodologies. I believe in the power of collaboration, critical thinking, feedback loops, and diverse perspectives. I’m passionate about AI and how it can improve human life.
Product Designer embedded in the Internal Data Team (IDT) pod. - Defined UX and product metrics for new features - Conducted multiple user research and synthesized feedback to inform next steps - Designed solutions aligned with both business goals and user needs - Collaborated closely with Product, Data, Engineering, QA, Scientists and other stakeholders to implement design changes - Successfully delivered the first feature for the Internal Data (ID) team
UX Senior and Lead Designer focused on enhancing the experience of RMEs (Robotic Maintenance Engineers) by delivering design changes that supported company milestones and metrics. - Led 5 distinct projects within the RME space across various facility types - Mentored and managed 4 intermediate designers, guiding project direction, applying effective design techniques, and ensuring timely delivery of project milestones - Collaborated with senior product managers, hardware engineers, developers, and designers to map current user experiences using ecosystem maps, task flows, and service blueprints - Delivered the first MVP of the Sparrow HMI (Human-Machine Interface), enabling RMEs to maintain and troubleshoot the robotic arm - Conducted user research and shadowing across locations in Canada and the US, interviewing users in both English and Spanish to understand their needs and inform design decisions - Presented design iterations to senior product managers, engineers, and stakeholders to refine user flows and gather actionable feedback - Developed a design roadmap aligned with business requirements to guide the team, stakeholders, and clients, ensuring progress was tracked toward the client’s key milestones
Partnered with the business to improve user experience and elevate UX maturity, working fully embedded in an Agile environment. - Next-Gen Project: Conducted user and market research and delivered design concepts to streamline daily workflows and enhance Checkfront’s competitiveness. Informed the product roadmap, UX strategy, and long-term vision. - Inventory Calendar Project: Drove a 9% increase in sales and significantly reduced the time required for users to restock product availability through targeted usability improvements. Improved Design Ops and Research Ops by creating user recruitment processes, reusable templates, and updating design and research tools. - Advocated for the adoption of UX best practices and design principles across Product Development and Discovery, enhancing team collaboration and workflow efficiency. - Mentored design peers, product team members, and leadership on implementing UX metrics, data analysis, research methodologies, product frameworks, and discovery techniques. - Collaborated cross-functionally with product managers, data analysts, developers, designers, QA, sales, and customer support to research, develop, and deliver impactful design solutions.
Design contract to mentor and support the design team and design direction. - Mentored the Designer and collaborated with the team formed by CEO, Marketing Director, Development Lead and Designer to identify and improve design processes - from research to testing hypotheses and organizing design files and structures.