Sydney, New South Wales, Australia
I'm a marketing professional with expertise in social media, content strategy, and community management. I have experience in (and love!) creating content strategies, designing creative engagement plans, and using data to drive growth. I've worked with brands in tourism, health & wellness, luxury boating, and media - in Brazil, Australia, and the US. My native language is Portuguese, I'm fluent in English, and I'm enthusiastic about working with brands and teams to help them grow while also continuing to learn and grow myself!
• Leading and executing social media across Instagram, TikTok, YouTube, Facebook, and LinkedIn, from strategy to publishing • Planning and running social campaigns, including product launches and key sales periods like Black Friday, Cyber Monday, and Valentine’s Day • Using analytics and platform insights to guide content decisions and improve reach and engagement • Reporting weekly and monthly on performance, including traffic, engagement, and audience growth • Leading brand partnerships on The Skin Deep social channels and sharing results and insights with partners • Managing daily community engagement, responding to comments and messages • Running influencer and creator collaborations through Shopify Collabs • Building strong relationships with the community and superfans, including managing giveaways and ongoing community interactions • Using AI tools to optimize workflows, content testing, and performance across platforms
In 2024, I returned to Vitat in a senior role, leading social media and in-app content strategy to boost engagement and brand awareness. • Created interactive in-app campaigns using the Storyly tool and managed content strategy across social media and app platforms • Tracked performance with Amplitude and used insights to improve community engagement with content • Collaborated with design and marketing to maintain consistent brand visuals and voice across all channels
• Led the planning and execution of social media strategies to promote Vitat, a health and fitness app, across Instagram, TikTok, Twitter and LinkedIn. • Developed and maintained content calendars, created and published content, and analyzed performance metrics and insights to optimize strategies. • Created and managed influencer campaigns, handling everything from briefings to storytelling, and working closely with influencers to produce authentic, engaging content. These targeted campaigns helped boost brand engagement by 70%. • Played a key role in growing Vitat’s social media following by 40,000 in just three months through strategic influencer campaigns. • Worked closely with design, product, and sales teams to create a cohesive 360-degree strategy, ensuring consistent brand presence across all touchpoints.