Luana Herrera Guima

Media Performance Senior Analyst - Social & Search at PGD LATAM

Peru

About

Digital marketing specialist with +5 years of experience creating tailored strategies and driving best performance results on Social Media platforms (Meta, Pinterest, TikTok) and Search engines (Google, Bing).

Experience

  • Publicis Global Delivery (PGD) (Remote)
    • Media Performance Senior Analyst
      Oct 2025 - Present · 10 mos

    • Media Performance Analyst
      Jul 2023 - Oct 2025 · 2 yrs 4 mos

      - Search and Social Media strategy and Campaign monitoring for USA Accounts. - Budgets up to $2,000,000 - Collaborated with U.S. teams - Constructed account insights and delivered optimization strategies

  • Social Media Manager at Pulse Latam - MSLA International
    Feb 2022 - May 2023 · 1 yr 4 mos

    - Development of digital marketing strategies for the launch of regional campaigns for foreign products. - Digital media planning based on established budget and guideline implementation. - Coordination of the digital area. - Content creation (visual and audiovisual). - Design of high impact presentations. - Communication 70% English/ 30% Spanish. - Internal communication of the agency. - Search of personnel for the digital area.

  • Community Manager at Feedback Brand Consulting & Design
    Jan 2021 - Jan 2022 · 1 yr 1 mo

    - Content creation for assigned brands (personal care, confectionery, restaurants and corporate cards). - Social media monitoring. - Crisis management. - Coordination with design area.

  • Nativos Digitales (1 yr 7 mos)
    • Community Manager
      Jun 2019 - Sep 2020 · 1 yr 4 mos

    • Community Manager Jr
      Mar 2019 - May 2019 · 3 mos

  • Practicante de Publicidad Freelance at Giro
    May 2017 - Mar 2019 · 1 yr 11 mos