Bethesda, Maryland, United States
• Lead creation and successful execution of a long-term brand vision and strategy, underpinned by robust insights (customer, patient, competition/future landscape) setting brand ambition and securing required investments to achieve it • Achieve and exceed financial targets in partnership w Regions and cross-functional partners through the Integrated Business Team (IBT) • Lead on creating high-impact global deliverables and guide team members in delivering the global toolkit for Regions to accelerate performance and overcome barriers • Scenario plan for different study outcomes and changes in the market, developing robust commercial assessments, strategic implications and action plans • Develop robust cases for R&D investments and provide commercial insight to clinical development plans
Strategy development, new indications launches, overcome access barriers. Develop business plans, long range financial plans, benchmarks for new indications and ensure performance with metrics and execution in Hematology (Lymphomas, Leukemia and Multiple Myeloma)
Scientific approach covering potential concept gaps observed in field with relevant scientific data to the HCPs. Ensure safety use of Roche´s drugs and assist the developing of the medical plan with field perceptions.
Market analysis, sales, development and implementation of strategic plans according to realities of different accounts. Public and private commercial approach for onco-hematology therapies