United States
I’m energized by the chaos of the early days - building brands from scratch and turning ideas into culturally resonant, high-impact consumer products, particularly in categories overdue for disruption. For the past 7 years, I’ve been doing exactly that under the same portfolio of consumer businesses - Starface, Julie, Blip and Overdrive- launching new ventures and growing existing ones. From strategy to storytelling, I love bringing new things to life - especially alongside a collaborative, thoughtful, and kind team.
I help early-stage start-ups go from 0-1 - building brand, product positioning, and GTM strategy.
Julie is redefining sexual health for the next generation of women. Interim Head of Marketing for 2 months ahead of hiring a Head of Brand & Creative. Currently leading growth marketing strategy, new product pipeline and customer insight initiatives to inform brand and product strategy.
Launching new ventures and supporting the growth of our existing portfolio companies Starface, Julie, Blip and Overdrive.
Brian Bordainick and Julie Schott founded Brand New Holdings (BNH) to build brands that matter. As a venture platform, we create culture-first companies that meet young people in real moments that shape their lives. We launch products in categories that are deeply consequential and long overdue for disruption. BNH supports its brands early on with centralized resources and bring deep expertise in mass retail, CPG, brand building, and culture-forward content. Our portfolio: Starface - is normalizing acne with products that are fun for your face. Julie - is reframing the female sexual wellness conversation with the morning after pill and cold sore treatment. Blip - is making quitting vaping + smoking less isolating with nicotine and non-nicotine tools. Overdrive - is destigmatizing harm reduction with defense systems and tools for people who party hard.
Led all growth marketing and go-to-market efforts—from strategy through execution—pre and post the company’s launch in September 2024.
Founding team member at Overdrive Led development of the first two products pre-launch: a fentanyl test kit and a proprietary drink spike test kit.
Spearheaded a comprehensive growth strategy overhaul, including a full brand architecture and website redesign, streamlined processes and workflows, and the successful retail launch into 3,500 CVS stores.