Jessie L.

Developing partnerships and building communities at Singapore Global Network

Singapore

About

[She/Her] Strong content strategist and community builder that strives to deliver partnerships with impact. Values work with a purpose. Pays attention to brands with a personality.

Experience

  • Singapore Economic Development Board (EDB) (5 yrs 7 mos)
    • Regional Vice President (Australasia and Southeast Asia), Singapore Global Network
      Apr 2026 - Present · 3 mos

      Oversee SGN's community building efforts in Australasia and Southeast Asia.

    • Market Director (Australasia and Southeast Asia), Singapore Global Network
      Feb 2024 - May 2026 · 2 yrs 4 mos

      Partnerships lead for the Singapore Global Network in Australasia, Southeast Asia and across digital platforms.

    • Regional Director (Europe), Network and Partnership Development, Singapore Global Network
      Apr 2023 - Feb 2024 · 11 mos

      - Community building through partnerships and projects, both online and offline - Partner, network and account management - Thematic market research, intelligence and development

  • Specialist, SEA Market Reputation at Bain & Company
    Nov 2019 - Dec 2020 · 1 yr 2 mos

    - Communications Lead, Southeast Asia - Strategic brand partnerships with industry leaders such as Google, Meta, Temasek - Editorial content development - Social media content creation and amplification - Side of events management and CRM support

  • Senior Communications Executive, Asia at BBC Studios
    Jan 2017 - Nov 2019 · 2 yrs 11 mos

    - Localised global marcomms campaigns for titles such as Blue Planet II, Doctor Who and Top Gear in Asia - Managed PR agencies across Asia for both adhoc campaigns and regular retainer work - Partnered key clients such as Tencent in China and Sony in India to drive awareness of new premieres - Talent management for both consumer and trade activity (APOS, MIPCOM) - Reputation, crisis and issues management across the organisation’s key regions in Asia - Admin support including budget tracking, processing purchase orders and premiums - Media monitoring and reporting