Singapore, Singapore
Seasoned technology executive with over 20 years of experience leading digital transformation, engineering modernization, and large-scale technology delivery across banking, transport, media, ecommerce, and enterprise platforms. I have led cross-functional engineering organizations, managed multi-million-dollar technology portfolios, and delivered complex transformation programs spanning cloud-native architecture, mobile platforms, data, AI/ML, payments, cybersecurity, and enterprise integration. My work has often sat at the intersection of business strategy and deep technology execution — translating commercial ambition into scalable platforms, resilient systems, and high-performing engineering teams. More recently, my focus has expanded into the practical adoption of agentic AI within enterprise software engineering. I am especially interested in how AI coding agents, autonomous developer workflows, and multi-agent orchestration can improve productivity across code analysis, implementation, testing, documentation, and SDLC automation — while still operating safely within the governance, access control, compliance, and security expectations of regulated environments. I believe the next phase of engineering leadership is not simply about adopting AI tools, but about designing governed AI-enabled engineering systems that amplify human teams, reduce delivery friction, and improve the quality and speed of software delivery at scale. At my core, I enjoy building strong teams, modern platforms, and pragmatic technology strategies that create measurable business impact.
Leading the practical application of agentic AI within enterprise software engineering, with a focus on improving developer productivity in a highly regulated banking environment. I work on AI-enabled engineering workflows that orchestrate multiple developer agents across software analysis, coding assistance, test generation, documentation, and delivery automation. This includes evaluating autonomous coding tools, shaping secure usage patterns, and helping teams adopt AI in ways that are effective, compliant, and aligned with enterprise SDLC controls. The goal is to move beyond isolated AI copilots toward governed, agentic engineering systems that can safely augment software teams at scale.
Driving the success of the PMG business by modernising the application development process starting from the consumer fronting app Zig to building out a scalable backend systems to adapt to current business environments, responsibilities includes: - Building up a modern software engineering team to meet strategic and financial goals - Define the cloud native strategy and move current monolithic applications onto a microservice containerised architecture - Create software engineering practice with proper governance and automat processes across the organisation
Responsible for building up the startup digital team for wineportal with focus on bringing it’s retail business online via https://grandcruwines.com/ primarily targeting fine wine consumers, and cultivating an audience for burgundy and bordeaux wines. Works include: - Building an internal team of engineers, project managers, UX designers, data analysts and digital marketers. - Creating a working commercial model to transform the digital services from cost center to profit center, by working aggressively with partners to reuse portions of the customer architecture that was built. - Delivered an ERP system for the inventory and established business processes to increase reconciliation rates from 1/month to weekly. - Set up Agile methodology and practices with proper Devops through tools like JIRA, Confluence, slack, Bitbucket, Bamboo - Created the containerised docker infrastructure settings, and standardised the RESTFUl API call signatures keeping data as the first priority to set the foundation for future application development Set up BI tools for the shareholders via Google Data Studio, and first level reports for data accrued from backend ERP, Sales and Website - Created and established various sales funnels, upsells, cross-sells to increase the AOV and increase conversion - Setup proper metrics to measure performance of online ad spend along with sales performance
Responsible for building and growing the digital division of the business which includes building up a digital team across 3 territories, including full stack developers, digital marketers, CX, project managers, digital sales/marketing team, support team and to support digital products such as subscription, benefit programmes and event ticketing. Managed and grew 2 key brands (www.robertparker.com and https://guide.michelin.com) to a profitable digital business over a period of 3 years to exit
Managed all the engineering staff under OgilvyOne and RappCollins in Singapore with varied disciplines including, AWS/Azure cloud, Drupal PHP, Java Liferay, Spring Hibernate, .NET Sharepoint and Sitecore, frontend, iOS and Android to support the digital marketing needs of clients like Singtel, Banyan Tree, Unilever, Philips, Allianz and Danone. ✔Achieved P&L targets for the digital business ✔Maintained and grew the lead generation and marketing business for Dumex Danone in APAC built on Sharepoint and Sitecore ✔Built Global Sales toolkit for Geodis Wilson on iOS and grew the account by 10X ✔Led the development of the beachhead into Singtel as an Agency On Record account (2017), via a low cost success case of miostadium.com ✔Sold and implemented marketing automation tools like Eloqua from Oracle, and UNICA from IBM to get the brands onto modern trackable marketing tools ✔Created processes and teams to manage smaller high-churn low-value projects with the offshore teams to increase the recognised revenues and margins
Worked in the digital consultancy team within OgilvyOne, reported to the Head of Technology, responsible for creating and selling digital solutions to the portfolio of clients ✔Sold and implemented the digital transformation project to Banyan Tree, lowering their digital operating costs, an upgrade of their website to AWS on Liferay ✔Drove the growth of Customer Experience adoption then known as UIUX to LTA, Singtel and Fonterra, helped the UX department grow their teams and revenue. ✔Re-organised the engineering teams to position them more optimally for clients’ requirements, done through re-training, internal hackathons which was linked to their appraisals. Pushed for front-end technology knowledge as a “must-know” within engineering team culture ✔Created a culture of innovation and prototyping new-on-the-market technologies like Arduino, mobile development so that the business can be 2 steps ahead of the clients’ needs ✔Worked with government agencies for grants like PIC to help clients reduce their capex spend with OgilvyOne and increase bottomline