Madrid, Community of Madrid, Spain
Product Manager building digital products that people actually use. I bridge the gap between engineering, marketing, and data - translating business needs into solutions that work. My approach: dig deep to understand the core problem, test assumptions, measure impact, and iterate based on learnings. Always curious, user-focused, and committed to finding better ways to solve complex problems.
- Leading product strategy for underperforming vertical, driving market repositioning and brand differentiation in competitive landscape - Building strategic partnerships and go-to-market initiatives to increase product awareness and market penetration - Conducting discovery and validation through user research, focus groups, and A/B testing to inform product roadmap - Developing distinct product identity while maintaining parent brand equity and managing stakeholder alignment across leadership, operations, and sales - Leveraging CRM data and building Power BI analytics to drive data-informed decisions and measure product performance - Defining and prioritizing feature development based on market opportunities and user insights
- Creation and maintenance of digital assets (web, LP). - Leading the achievement of objectives, tracking rituals, and managing sprints. - Coordinating and managing all the needs of stakeholders, users, and the product itself through backlog construction. - Conducting A/B testing for subsequent implementation of improvements through iterations. - Translating business needs to the technical team. - Establishing and validating hypotheses, as well as KPIs, to ensure the success of both product and business metrics. - Monitoring and analyzing results, reviewing the fulfillment of OKRs, and making data-driven decisions. - Communicating with stakeholders regarding development progress, feedback, and requirements. - Translating and coordinating business needs with the teams involved for product management
- Managed the Sales and Operations team, implementing new data-driven strategies. - Coordinated team efforts for project kick-offs and delivered ongoing sales reports. - Executed sprints to meet team objectives and defined key performance indicators (KPIs). - Supported performance through Facebook and Google Ads, conducting statistical analysis. - Project tracking
- Lead product and service line operations. - Plan and implement long-term development strategies for product categories. - Collect and analyze customer, competitor and market data. - Propose and oversee marketing mix strategies to create integrated and engaging brand experiences for the customer. - Work with the center network and Operations to find new ways to expand product categories. - Tracking revenue performance and growth and planning corrective actions. Evaluate the ROI of the different actions