United Kingdom
I have enjoyed more than 30 years of software and technology marketing. I am passionate about delivering a first class customer and partner experience through dynamic and exciting marketing. Building a team that collaborates across regions to create imaginative and engaging marketing programmes which drive a relevant and consistent message. Areas of Expertise: Marketing Strategy - Lead Generation – SEO/SEM – Social - Brand – Multi-channel Marketing – ABM - Channel Strategy – Team Leadership and Development –Branding/Communications – Program Development and Management – Data Analytics and Operations.
Global ownership of end to end marketing responsibility from strategic planning and alignment to delivery and execution for prospect, customer and partners across multiple disciplines. Works closely with other functions to drive a consistent and coherent strategy. Leading a team of 22 international marketing professionals.
Lead EMEA and Asia marketing teams to deliver on strategy encompassing prospect, customer and partner campaigns. Creation and development of the EMEA and Asia channel marketing strategy and drive execution of the strategy throughout territory organisations
Responsible for leading the creation and development of the global channel marketing strategy including infrastructure design and implementation (CPRM) and drive execution of the strategy throughout regional organisations
• Evolution of channel engagement and collaboration framework with associated benefit model • Integration of Education/certification development • Evolution of the partner web portal infrastructure, aligned with corporate web strategy. • Development of global channel marketing programs including process management, guidelines and program content and deliverables. • Design and implementation of reseller recruitment programs - Driving the acquisition of new SMB channel partners, including accreditation and certification, training, and qualification requirements