Ghent Metropolitan Area
As a content marketer and creator, I'm driven by a relentless pursuit of learning and growth. My diverse experiences, including work as a makeup artist, model, PR intern, and production intern, content creator, co-founder of ShadesOfGhent.be, have equipped me with an all-round skill set. Through my positive, hands-on mentality, empathy, and strong storytelling abilities, coupled with an explicit eye for detail and aesthetics, I aim to make a meaningful impact in everything I do. I'm an outspoken team player who loves to collaborate with others to achieve common goals. I can rely on a wide range of social skills, making networking a second nature to me.
As part of KBC’s continued focus on growth and efficiency, scopes and roles were optimized in January 2026. After a six‑month experimental phase, I now officially step into the role of Content Marketeer. I remain within the Digital & Lead-Driven Sales department, but I am now part of the new multidisciplinary team, SLAM Acquisition Private Individuals. In this role, I contribute to digital acquisition by creating relevant, customer‑centric content that supports lead generation, conversion, and long‑term engagement. My main focus is unlocking the potential of KBC Mobile and its wide range of features, helping customers discover and use the tools that make their daily banking easier.
As a Content Creator at KBC, I am part of the SLAM Mobile, Youth & Sustainability. These multidisciplinary teams focus on the digital and lead-driven sales of our products, organized by themes. My role involves producing clear, engaging texts and visuals that guide customers through their customer journey, ensuring they receive relevant information at each stage.
Shades of Ghent is ontstaan uit de gezamenlijke passie voor blogs tijdens onze opleiding Communicatiemanagement in Gent. Het begon als een spontaan idee in de schoolkantine met 10 vriendinnen. Zoveel jaar later bestaat Shades of Ghent nog steeds en wordt er nog vlijtig geschreven door Louise, Wendy & Hanne. We zijn drie vrouwen uit verschillende hoeken van België die elkaar vonden in het bruisende Gent. Verschillende vrouwen, verschillende meningen, verschillende shades Door de vele (verschillende) interesses die we hebben, vind je op deze blog een waaier aan onderwerpen. We hebben elk onze passies, maar niemand heeft hier vaste rubrieken. Zo kunnen we schrijven over datgene dat ons op dat moment inspireert. We blinken elk in iets verschillend uit en daarom vullen we elkaar zo goed aan. Verschillende vrouwen, verschillende persoonlijkheden en verschillende interesses maken ons tot verschillende shades.
As E-Commerce Content Manager of the Duvel, Chouffe, Liefmans, Vedett and Jarr webshops, I work very closely with the global marketing team and design team, with one clear goal: to constantly improve our storytelling. I am responsible for conceptualizing, planning, coordinating, and translating accurate and engaging storytelling and relevant brand-building activations. In addition, I am involved in the development of strategic growth projects.
📱 Social Coverage for brands on my platforms 📷 Content Creation for brands 📷 Photography 🎤 Public speaker or Hostess (Dutch) 💄 Make-up Artist - Beautician 📷 Model 📝 Social Media Consulting 💬 Social Media Management
LolaLiza is a Belgian based fashion retailer with headquarters in the centre of Brussels. The LolaLiza-story started in 2001 with only 6 stores and has since grown to a network of over 100 stores across Belgium, Luxembourg and France. As Digital Marketing Coordinator I’m responsible for the whole online marketing part. 🗓 Managing the digital calendar for all owned, paid and earned media 👩🏻💼 Management of the digital marketing team (4 p + interns) 📱 Define strategies and create campaigns for Social Media Advertising 📧 Develop and execute database acquisition strategies via E-Marketing & Social Media ✍🏻 Development of the digital strategy and content creation for all digital media 👀 Development and gatekeeping of new brand identity and Tone of Voice ✍🏻 Copywriting for all digital media 👁 Coordination of all copy/content/translations 💻 Research and implementation of digital marketing & SEO trends on all platforms 👩🏻💻 Coordinate the social media agency on webcare, strategy and new social initiatives ⌨️ Development and coordination of new owned media 📊 Optimizing running & new campaigns by following up on reports and analyses 📲 Development of improvement strategies for the website/app on an UX/UI level 👥 Close collaboration with the E-com Director and CRM manager 👥 Directly reporting to the Marketing Director and CEO