Belgium
• Build and manage the annual activation calendar for all categories based on marketing calendar and pre/ post-campaign analysis to achieve sales and market share targets. Convert strategic objectives and market opportunities into initiatives, including assortment, pricing, production and promotions to maximize point-of-sale success. • Category Reviews & Performance Tracking (opportunities & sales performance) and execute strategies to close performance gaps and optimize shelf space. • Control Shopper & Customer Marketing budgets, ensure ROI on promotions and align spending with financial objectives. • Enhance POS visibility and handle the development of activation materials from idea to realisation that influence behaviour and meet marketing objectives. • Cross-Functional Collaboration: Work closely with internal teams (Sales, Marketing, Finance, Supply Chain) and external partners to manage projects
Took on the role of Media Manager during the critical holiday season, covering Christmas and Black Friday, managing media strategy to maximize impact. Led the onboarding and training of a new marketing intern, ensuring smooth integration and contribution to team goals. Actively supported the Product Manager and Online Brand manager for Giorgio Armani in executing 360° product launches in the Benelux market, including development of communication materials and media mix management, tailored to local market needs. Additionally, responsible for creating and refreshing content for e-retailer websites, aligning with new product launches and the marketing calendar to maintain optimal visibility and drive customer engagement. Follow up of the CRM database for the Benelux region.
Writing email content for the various Estée Lauder brands with the aim of increasing consumer conversion (CRM) Updating website content with new product launches and major yearly events Product management: adding new products to the website and making product adjustments (depending on stock) Developing the social media content calendar on Facebook Project: redesigning the MAC Cosmetics website Translating the website content from Dutch to French