France
E-commerce & Digital Officer at Diptyque, overseeing digital and e-commerce initiatives for the North American market (USA & Canada) within the luxury industry. I operate at the crossroads of digital strategy, e-commerce performance, brand content and customer experience, with a strong focus on luxury brand standards and growth-driven initiatives. I hold a Bachelor in International Management (BBA) from NEOMA Business School, completed through an international academic journey, and I am currently completing an MSc in Luxury Management & Marketing at emlyon business school. My academic path has allowed me to gain a global perspective on the luxury industry, combining strategic thinking, brand management and digital marketing. Internationally minded and passionate about luxury environments, I am particularly interested in e-commerce development, digital transformation and customer-centric strategies within luxury and beauty brands.
Social Media & Community Management - Built and managed editorial calendars; created multiformat content (copy, visuals, short videos) aligned with brand strategy. - Managed and animated Instagram, Facebook and TikTok communities, including Instagram Live sessions with internal and external experts. - Conducted trend monitoring, competitive benchmarking, and tracked daily performance KPIs to optimize content strategy. Brand Content & Digital Marketing - Created brand and marketing assets using Photoshop and Canva (catalogs, product sheets, digital materials). - Wrote editorial content for blog articles, newsletters and website updates. - Supported brand image initiatives, including photoshoots and rollout of new visual identities. Influencer, Events & Operations Support - Supported micro-influencer partnerships and content collaborations. - Assisted in the execution of in-store events and brand experiences. - Produced content and communication materials for B2B clients and coordinated with external partners.
- Created digital communication materials (videos, brochures) for LinkedIn and international markets. - Used Adobe Suite to design promotional assets adapted to multiple languages (EN, ES). - Contributed to optimizing internal and external communication, ensuring brand consistency.
- Welcomed and assisted high-end international guests (3* Michelin restaurant & 5* hotel). - Coordinated customer experience: booking follow-up, personalized service, and issue resolution. - Supervised breakfast service, ensuring excellence and compliance with Relais & Châteaux standards.