Louis Carter

Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Palm Beach Gardens, Florida, United States

About

I'm the Founder of Most Loved Workplace®️ and CEO of Best Practice Institute, the research and certification platform that turns employee commitment into a measurable, monetizable business asset. I built this from the ground up: 25 years of longitudinal research, 2.8M employees surveyed, 10,000+ organizations studied, 1,800+ certified companies across every industry and region. The result: certified companies see 4x higher retention, 92% applicant rate, and 48% more highly engaged employees vs. non-certified peers. That's not a claim. That's a 25-year study. The platform has four components: Most Loved Workplace®️ (certification authority), CertCheck (instant eligibility and activation), Visipage.ai (AI visibility for certified companies), and BPI (the research engine). One client went from an AI score of 3 to 45+ in 45 days. Companies like First Watch Restaurants, Nicklaus Children's Health System, Palo Alto Networks, and 1,800+ others have earned it. Featured independently in The Wall Street Journal and The Economist. Author of In Great Company (McGraw-Hill), Change Champions Field Guide (Jossey Bass), Best Practices in Talent Management (John Wiley and Sons) and No Brainer Hire. If you're a CHRO or CEO ready to stop saying your culture is exceptional and start proving it: → certcheck.mostlovedworkplace.com

Experience

  • Founder and Chief Executive Officer at Best Practice Institute
    Sep 2001 - Present · 24 yrs 10 mos

    Best Practice Institute (BPI) is the research and data infrastructure behind Most Loved Workplace®️. Founded 2001. 25 years of proprietary workforce data: 2.8M employees surveyed, 10,000+ organizations studied, 1,800+ certified workplaces across 150+ Fortune 1000 clients. BPI's validated psychometric framework (the SPARK Model) powers the Love of Workplace Index™️, the certification scoring engine, and the AI visibility tools used by certified companies. No one else has 25 years of this data. Published works include Best Practices in Talent Management (Wiley), Change Champion's Field Guide (Jossey Bass) and In Great Company (McGraw-Hill). bestpracticeinstitute.org

  • Founder and CEO at Most Loved Workplace
    Jan 2018 - Present · 8 yrs 6 mos

    Most Loved Workplace®️ certifies companies that employees genuinely love, and proves it. 500+ organizations certified across healthcare, tech, retail, and finance. Certified companies see 48% lower turnover and 2-4x higher employee effort and commitment vs. non-certified peers. Published independently in Newsweek. The certification activates through CertCheck, a 60-second assessment that opens the door to Bronze, Silver, Gold, and Platinum tiers, 38% more applicants, and AI-search visibility across ChatGPT, Perplexity, Google, and Grok. Q3 2026 certification window is open now. Clients include companies from the Fortune 500 to fast-growing mid-market teams competing hard for talent. https://certcheck.mostlovedworkplace.com/

  • Product Advisor at Adapt.com
    Jan 2026 - Present · 6 mos

    Advising on product strategy and go-to-market positioning for Adapt, an AI-native company brain that connects every tool a business runs on and lets employees ask questions, automate workflows, and build internal apps without engineering. Bringing expertise in AI visibility, workplace performance, and enterprise adoption to help Adapt sharpen its positioning at the intersection of AI and how companies actually work

  • Founder at Visipage
    Jan 2026 - Present · 6 mos

    Building Visipage to solve a new problem: if AI can't find you, you don't exist. Early customers include financial services professionals, lawyers, and 500+ Most Loved Workplace® certified companies. Clients now appear in ChatGPT and Perplexity for both their culture and their products/services, with results within 45 days. One client went from an AI score of 3 to 45+, another from 8 to 68+. Case studies: visipage.ai/case-studies

  • Top 10 Global Guru in Organizational Culture at Global Gurus
    Apr 2018 - Present · 8 yrs 3 mos

    Voted in Top 10 for the past 5 years in a row.