Ghent, Flemish Region, Belgium
At Just Russel, where data-driven innovation meets pet food delivery, I've been entrusted with the key position of Digital Marketing Lead. In this strategic position, I am tasked with the pivotal responsibility of assembling and leading a robust digital marketing team that will drive our brand's expansion and prominence on the European stage. As we venture into European markets, streamlining and elaborating on our existing processes becomes imperative to ensure both agility and efficiency. My role is not just operational but deeply strategic; I will be at the forefront of key decision-making processes, ensuring our digital marketing efforts align with the company's overarching objectives. Passionate about shaping the brand's evolution, I am committed to leaving an imprint on Just Russel's growth trajectory, further solidifying our reputation as the leading choice for personalized pet nutrition solutions.
As Chief Digital Officer (CDO), I have been working on our transition toward a more strategic, data-centric marketing approach, ensuring that all decisions are informed by real-time data and aligned with long-term growth objectives. Key Accomplishments: - Scaled the digital marketing team to 10+ full-time experts, establishing a high-performing, results-oriented environment. - Spearheaded the implementation of a custom-built attribution model, allowing us to make more precise, data-driven decisions across all marketing channels. - Transitioned our marketing approach to value-based bidding, ensuring that we optimize for the highest possible customer lifetime value (CLTV) across every market. - Streamlined and professionalized operational processes, improving efficiency, agility, and cross-team collaboration to better support our growth ambitions. - Developed and executed an international acquisition strategy, driving significant market penetration and hyper-scaling our customer base in key European markets. - Leveraged advanced data analytics and automation tools to enhance our decision-making capabilities, improving customer acquisition, engagement, and retention. - Focused on building a data-first culture within the marketing team, where performance metrics guide daily operations and long-term strategy. By shifting our entire marketing framework toward a more data-centric and value-driven approach, we’ve been able to scale faster, operate more efficiently, and deliver better outcomes for both the company and our customers. Looking forward to the continued evolution of Just Russel as we lead the way in personalized pet nutrition!
At Just Russel, where data-driven innovation meets pet food delivery, I've been entrusted with the key position of Digital Marketing Lead. In this strategic position, I am tasked with the pivotal responsibility of assembling and leading a robust digital marketing team that will drive our brand's expansion and prominence on the European stage. As we venture into European markets, streamlining and elaborating on our existing processes becomes imperative to ensure both agility and efficiency. My role is not just operational but deeply strategic; I will be at the forefront of key decision-making processes, ensuring our digital marketing efforts align with the company's overarching objectives. Passionate about shaping the brand's evolution, I am committed to leaving an imprint on Just Russel's growth trajectory, further solidifying our reputation as the leading choice for personalized pet nutrition solutions.
Louisax, a nineties kid who was on an early age inspired by music. A real musician who knows how to play. After many years of playing piano louis used his talent to start playing sax. A new enterntainer was born. A combination of a fresh, young entertainer and real musician is the richt description of Louisax. Louisax is a young upcoming potential thath will fire up your party. As a saxofonist Louisax has played on several festivals as Sunrise, Tomorrowland, Summerfestival, FOV...
AWARD WINNING STARTUP: Best Bachelorbusiness Startup Do you not feel that local craftsmanship is losing its charm because of the huge presence of big players? That small businesses are losing their status amongst the general public? Many artisans have a clear answer to this question. And it is precisely because of this that we came up with our project. Together with my team of young and driven entrepreneurs, we proudly present HYGGE ATELIER. The online platform that brings craftsmanship and the local factor of our products closer together. A new chapter for this sector.
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