Dubai, United Arab Emirates
Global HR Executive with 17+ years of progressive leadership across Africa, Middle East, and South Asia, driving transformation in multinational organizations across consultancy, telecom, and FMCG sectors. Proven track record in leading enterprise-wide change initiatives, major organizational restructures, greenfield projects, post-acquisition integration and post-transformation capability building. Expert in shaping people’s strategies for multinational corporations and advising early-stage ventures, building agile HR frameworks, scalable operating models, and leadership capabilities for organizations navigating rapid growth and enabling future-ready HR capabilities. Experienced in driving cultural transformation, digital HR innovation, and organizational design within complex, matrixed environments. A trusted advisor to C-suite and executive boards, known for shaping agile, high-performance cultures and aligning people strategies with business growth.
Leading the People agenda for PepsiCo’s Global Strategy & Transformation organization, partnering with International S&T leadership to shape and deliver impactful, business-aligned HR strategies. In this role, I work closely with the VP of S&T Capabilities and senior leaders across regions to drive organizational effectiveness, talent strategy, and transformation outcomes across a complex, global environment. I also lead a team of HR professionals, enabling strong business partnership and execution across multiple S&T teams. Key focus areas include aligning people strategy with business priorities, strengthening leadership capability, driving organizational design and transformation, and fostering an inclusive, high-performance culture that enables both business results and employee growth.
Lead strategic HR transformation across the AMESA region, encompassing six diverse business units and over 20,000 employees. Partner closely with senior leadership to architect and execute people strategies that enable business growth, organizational agility, and cultural evolution. Drive enterprise-wide transformation initiatives include recruitment, performance management, and succession planning, Championing diversity, equity, and inclusion initiatives while fostering organizational effectiveness through employee engagement programs and development initiatives. Review operating models to ensure alignment with future capability needs and evolving business priorities, while embedding inclusive leadership and digital HR innovation across the region. ▪ Collaborated with top-level executives to craft and deploy HR strategies that directly support business transformation. ▪ Led organizational restructures and strategic talent placement to align workforce capabilities with new operating models. ▪ Designed and implemented post-transformation programs to ensure sustainable performance. ▪ Spearheaded talent acquisition and retention strategies across functional domains, enhancing leadership pipelines. ▪ Orchestrated employee engagement and development initiatives to foster a high-performance, inclusive culture. ▪ Championed diversity, equity, and inclusion through region-wide programs and leadership enablement. ▪ Established performance management frameworks and analytics to drive data-informed talent decisions. ▪ Partnered with cross-functional teams to address organizational challenges and drive continuous improvement. ▪ Designed and implemented a regional workforce planning model to optimize talent deployment and future capability building. ▪ Championed digital HR initiatives, including the rollout of AI-driven talent analytics and employee experience platforms.
Strategically led the HR function for the Supply Chain organization within the beverages & snacks businesses across the North Africa Business Unit, impacting over 7,000 associates. Partnered with senior leadership to drive transformation initiatives aligned with business strategy, including organizational redesign, capability building, and workforce optimization. Championed post-restructure people placement, operating model evolution, and cultural transformation to enable agility, performance, and future readiness. ▪ Partnered with Supply Chain senior leaders to identify and address critical people-related priorities and transformation challenges. ▪ Led organizational restructures and strategic workforce planning to support evolving business models and future capability needs. ▪ Oversaw the full talent management spectrum, including recruitment, performance management, leadership development, and succession planning. ▪ Directed the HR team to ensure consistent execution and alignment of HR initiatives across the business unit. ▪ Provided strategic coaching and advisory support to managers and employees on performance, employee relations, and career development. ▪ Spearheaded employee engagement and retention strategies, launching programs that fostered a positive and inclusive workplace culture. ▪ Ensured compliance with all relevant labor laws and employment regulations across multiple geographies. ▪ Developed and mentored a high-performing HR team, building internal capabilities and driving functional excellence.
Plan and Manage the Recruitment Function and Assure the adherence of recruitment team to the recruitment process and supervise its implementation. Also supervise recruitment team members in handling all account management issues each in his / her concerned accounts.
Plan for the Training and Career development function’s projects and activities.Address various development channels and tools and sets development programs for the whole company according to the company strategy and needs.
Led job analysis, job description creation, organizational structure design, competency framework establishment, and HR process refinement across various HR consultancy and outsourcing projects. Led implementation of performance appraisal systems, conducted job evaluations, and structured grading and salary structures. Across outsourcing projects, oversaw all HR operational duties, including recruitment, performance management, and training, Responsible for implementing company strategies and updating Balanced Scorecards, Partnered as a team member in Assessment & Development centers across different sectors FMCG, Automotive, Banking, and Retail, focusing on talent assessment and development to drive organizational excellence.