Lory Kehoe

Aave Labs EU Director & Push Ireland CEO | Blockchain Ireland Founder & Chair | Trinity College Dublin Adjunct Asst. Prof. | Board Member

County Dublin, Ireland

About

As EU Director for Aave Labs and CEO of Push Ireland, I lead the European rollout of regulated and feeless access to stablecoins, combining innovation with full regulatory compliance under MiCAR. My work bridges traditional and decentralised finance, driving growth through strategic partnerships, market development, and licensing. Blockchain Ireland | Founder & Chair Founder and Chair of Blockchain Ireland, the country’s national blockchain ecosystem initiative. I work across government, academia, and industry to position Ireland as a global hub for digital assets and Web3 innovation. Experience - Previously CEO of MSX, a UAE-regulated stablecoin issuer, where I led the design, build, and launch of the institutional stablecoin USX. - Former Chief Commercial Officer and Head of International at M2, the UAE’s leading regulated crypto investment platform, responsible for global growth, partnerships, and institutional sales. - Before that, I held senior roles with Coinbase (Director, EMEA Market Operations), BNY Mellon (Digital Assets & Blockchain Lead, EMEA), and ConsenSys (Managing Director, Global Partnerships). Earlier in my career, I was a Partner at Deloitte China and Director at Deloitte Ireland, where I founded and led Deloitte’s EMEA Blockchain Lab. Academia & Thought Leadership Adjunct Assistant Professor at Trinity College Dublin, teaching MBA students on technology trends, blockchain, and digital transformation. Recipient of multiple teaching excellence awards. Forbes contributor and PhD candidate researching the birth and evolution of Web3 entrepreneurial ecosystems.

Experience

  • Aave Labs (County Dublin, Ireland · Hybrid)
    • EU Director, Aave Labs | CEO, Push Ireland
      Aug 2025 - Present · 11 mos

      Central Bank of Ireland and EU CASP authorised: - PCF-8 (Chief Executive Officer) - PCF-1 (Executive Director) - Support Board and executive governance through operational assurance, strategic reporting, and oversight frameworks. - Drive performance management through KPI reporting, operational analytics, and AI-enabled process automation. - Lead operational resilience and DORA initiatives across ICT risk, business continuity, and governance frameworks.

    • Independent Non-Executive Director (INED) - Central Bank of Ireland PCF-2B
      May 2025 - Aug 2025 · 4 mos

      - Provide independent oversight and governance as part of the Board of Directors, ensuring compliance with EU and Irish regulatory frameworks, including MiCAR and CBI standards. - Advise on strategy, risk, and policy matters related to DeFi, stablecoins, and digital asset infrastructure, contributing to the firm’s responsible growth and regulatory engagement in Europe. - Support board effectiveness and stakeholder engagement, fostering transparency, accountability, and alignment between Aave Labs’ global leadership, regulators, and strategic partners.

  • Founder & Chair at Blockchain Ireland
    Sep 2015 - Present · 10 yrs 10 mos

    Goals of Blockchain Ireland: - Promoting knowledge and adoption promotion of blockchain technology, crypto and Web3 in Ireland - Growing the blockchain, crypto and Web3 ecosystem throughout the country - Promoting Ireland as a leading global blockchain, crypto and Web3 hub - Assisting in the creation of blockchain, crypto and Web3 jobs in Ireland - Showcasing the blockchain, crypto and Web3 work being undertaken by Irish companies

  • Adjunct Assistant Professor in Technology Trends & Strategic Information Systems at Trinity College Dublin
    Sep 2007 - Present · 18 yrs 10 mos

    - Currently lecture on ‘Technology Trends’ on MBA full-time and executive MBA, MSc. in Marketing, dedicated blockchain course titled "Unpacking Crypto and Blockchain' - Teaching excellence award in 2025, 2024, 2023, 2022, 2021, 2020 - Modules include blockchain (governance, tokens, NFTs, DeFi), innovation, fintech, cloud, RPA, strategy, digital transformation - Previously lectured on Information Systems Strategy and Strategic Management - Demonstrate practical use of theoretical tools, models and frameworks by making modern-day case studies an integral part of the module - Encourage a Socratic approach to learning by motivating students to participate in class discussions and debates - Organise a number of guest industry SME speakers to deliver specific core module content in order to demonstrate the application of theory to real life and also to establish networks

  • M2 (Hybrid)
    • Chief Commercial Officer (CCO) and Head of International
      Sep 2024 - Jun 2025 · 10 mos

      - Secured 25% of exchange AUM in less than three months - Obtained FSRA stablecoin regulatory license - Drive revenue, form partnerships, increase brand awareness

    • MSX Chief Executive Officer
      Jun 2023 - Sep 2024 · 1 yr 4 mos

      - Led a fantastic team to design and build a fully regulated, USD-backed and institutional focused global ecosystem-enabling stablecoin, USX - Abu Dhabi Global Markets (ADGM) Financial Services Regulatory Authority (FSRA) Senior Executive Officer, Approved Person status

  • Forbes Contributor at Forbes
    May 2020 - Oct 2024 · 4 yrs 6 mos