United Kingdom
I’m a growth-focused marketing leader with 15 years’ experience driving demand, building pipeline and delivering measurable revenue impact across B2B technology organisations. I’ve led EMEA-wide, multi-lingual marketing initiatives as well as supported regional businesses in the South West region, giving me a balance of strategic oversight and hands-on execution. I manage the full demand journey — from prospect capture through to Sales handoff — ensuring pipeline creation is predictable, measurable and aligned to commercial goals. My experience spans account based marketing, CRM and marketing automation platforms, paid digital, nurture programmes, performance reporting and event marketing, always with a strong focus on optimisation and funnel performance. I’m particularly interested in leveraging AI and modern marketing technology to increase productivity, accelerate results at scale and deliver more targeted, meaningful personalisation. I’m motivated by continuous optimisation and building data-led growth engines that drive consistent, measurable impact.
Marketing Manager for EMEA at leading global CRM platform provider, SugarCRM. Managing the delivery of a range of demand generation programmes and brand awareness activities across Europe and the Middle East.
Marketing and Business Development Manager for CCL, Computer Components Limited, leading provider of excess electronic component inventory solutions globally.
- Production and execution of the strategic marketing plan for our B2B software called Arranger and lead generation services for funeral directors to deliver against yearly lead, pipeline and revenue targets. - Working closely with sales and customer teams to ensure our marketing strategy meets their objectives. Production and development of key messaging and collaterals such as website, videos, brochures and advertising. - Managing a programme of direct marketing campaigns to generate quality leads for our sales team. - Visiting customers to understand their needs and experiences in order to produce engaging case studies and videos. - Running bespoke events to build relationships with our customers and prospects. - Organising our stand and presenting talks at key industry events such as the National Funeral Exhibition. - Achieving regular editorial/advertorial coverage in high profile relevant publications. - Managing our social media presence across Twitter, LinkedIn and Facebook.
SENIOR MARKETING MANAGER, EMEA • In charge of marketing programmes with responsibility for strategy, calendar of activities, management of budget, delivery and reporting, working with the necessary teams. • Developed concept, copy and design for thought-leadership, email campaigns, printed flyers and videos for marketing campaigns in EMEA. • Produced regular social media shares and blogs for promotion on LinkedIn and Twitter. • Managed industry tradeshow sponsorships including stands, promotions and customer speaking slots for in the UK, Middle East, France, UAE, Australia and Singapore. • Coordinated successful webinar programmes presented by recognised industry experts and customer endorsers, promoted through various HR networks and online communities. • Set up dashboards and reports on our CRM (Salesforce) to report on success and ROI. • Supported new product launches in EMEA including coordinating PR, email campaigns, website updates, pre and post event comms. • Managed Google Pay-Per-Click AdWords and LinkedIn Sponsored content campaigns with an agency and independently. • Increased brand recognition and improved software ranking by analysts in the UK and France using a mix of customer endorsements, PR and brand awareness activities.
• Awarded “High Performance” award in January 2012 for yearly performance. • Marketing strategy for promoting company's HR software solutions in the UK, Western Europe, Middle East and Africa. • Managing marketing budget for EMEA. • Managing a team of two, our Marketing Executive for Germany and Eastern Europe and an in-house Sales Development Executive who follows-up leads and runs cold-calling programmes. • Marketing strategy for lead generation via our international partners, which includes joint event and PR activities as well as an online educational programme. • Recommending strategy for direct sales target and messaging focus and upsell campaigns for EMEA. • EMEA strategy for targeted LinkedIn, Google Adwords PPC and online lead generation programmes such as an online ad serving platform. • SEO for organic search engine optimisation in UK English, French, Spanish and German. • Running of customer and prospect focused webinar series for lead generation. • Use of Marketo email system for email campaigns, smart lists and automated nurture campaign activities. • Use of company LinkedIn Groups, LinkedIn events and LinkedIn sales networks for promotions. • Organising PR including targeting sector publications e.g. HR, public sector and IT. • Running marketing programmes for two new product launches in EMEA including coordinating PR, email campaigns, website updates, pre and post event comms. • Research on mailing lists, contact databases, events, speaking slot opportunities, hot topics for targeting marketing activities. • Arranged company participation in tradeshows in London, Paris, Amsterdam, Istanbul and Dubai including stands, promotional materials, comms and speaking slots. • Use of Salesforce CRM for producing customer and prospect target lists, customer/prospect profiling and research • Copywriting of customer case studies in English and French.