United States
- Led and supported global event strategy and execution across the U.S., EMEA, and APAC, scaling Workato’s flagship conference from 400 virtual attendees to 1,200+ in-person attendees - Managed and supported end-to-end planning for conferences, product launches, and executive events, including budgets, vendors, logistics, and on-site execution - Owned and supported all event-related internal and external communications, including speaker management, sponsorship enablement, employee enablement, and internal marketing initiatives - Partnered cross-functionally with brand, sales, product, and demand generation teams to ensure internal alignment, seamless event execution, and consistent global brand presence across the WOW World Tour - Standardized global event processes through Cvent and Marketo to improve scalability, communications, and attendee experience across teams and regions
- Owned project management for integrated campaigns, building coordinated channel plans for launch and nurture to support full-funnel engagement - Executed multi-channel programs including email (Marketo), SEO, paid media, events, and social - Partnered cross-functionally to manage timelines, content, and campaign assets using Asana - Analyzed and reported on campaign performance using Marketo, Salesforce, Metadata, Looker, and Google Analytics
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• Joined the Marketing and Sales Development team as the first BDR in Tampa Bay. • Broke personal and company record on most opportunities created by a single BDR in a month. • Built 7 figure annualized pipeline for Mid-Market and Enterprise in 2020. • Served as part of the hiring committee for Business Development team expansion across mid-market and enterprise. • Obtained and maintains the title of #1 Inbound BDR across a team of 6. • Served in other revenue driven activities for the company while maintaining a top performance quota (ie. virtual events booths, new hires coaching, BDR enablement processes). • Serves as a leadership member of the Latinx ERG. • Recognized as Top Performer for most opportunities created in 2020.
• Manage 50+ events a year ranging from 15 to 350 participants. . Strategize and execute internal marketing and retention plans to maximize member participation and minimize membership resignations. • Reduced resignations by 18% in 2018 and 15% in 2019 year to date. •Create and execute a social media strategy to promote Centre Club's brand as the place to be in the Tampa Bay area to create relationships. • Organize an annual Club Calendar of 200 yearly member events, coordinating 15 to 20 events per month based on the Club’s demographics; utilized adept organizational and communication skills to plan accordingly across departments and vendors. • Develop and implement Member and Employees recognition programs and activities. • Manage seven committees including meetings, events, luncheons and New Member onboarding process. • Source and contact ~40 members and prospects per week, resulting in higher overall member engagement and experience. • Optimize social media content reaching over 4K followers weekly, as well as conceptualize and conduct social and email marketing campaigns that reach 2.2K customers. • Recognized with having raised record amount of $35,000 in 2018 and $84,000 in 2019 year to date in charity events hosted at Centre Club. • Recognized regionally as the highest amount raised through events for nonprofits with an increase of 525% in two years. • Recognized as a top 5 performer within the region out of 14 ClubCorp facilities. • Partner with the Membership Director on processing member enrollments/resignations, prospecting events, daily Club tours, and create nurture campaigns for prospects. • Cultivate positive relationships with members throughout events through anticipating needs, answering questions, and resolving issues. • Select, hire, train and supervise Member Concierges and Membership Assistants. • Recipient of 2018 Rising Star Award, a ClubCorp National Recognition.