Greater Bend Area
AI has rewired how buyers find information, and most content programs are still playing by 2019 rules. I'm not. I build B2B content programs engineered for how people actually discover and evaluate enterprise tech now: GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) alongside traditional SEO, not instead of it. What I bring: content strategy and messaging architecture, ABM and web campaign copy, white papers, case studies, thought leadership, email nurture programs, landing pages, webinar scripts, sales one-pagers, battle cards, product launches. Twenty-plus years building the full stack for AI/ML, data infrastructure, and enterprise SaaS companies, so I know which pieces actually move a deal forward. If your product is complicated and your buyer is skeptical, that’s my lane. Work samples: https://lorinelson-king.journoportfolio.com/
Led content strategy, development, and execution for an early-stage AI-driven software startup.
Drove CIQ's content marketing strategy to build brand awareness and generate qualified leads in the open source software space. Managed agency partners and complex, multi-stakeholder content projects.Translated complex technical concepts into compelling content across web, blog, and social channels. Managed editorial calendars and used performance data to continuously optimize campaigns for engagement.
Produced and edited high-impact marketing content spanning blog posts, email campaigns, and landing pages, all optimized for SEO and conversion. Collaborated with design and marketing teams to ensure consistent tone and messaging across channels, supporting both lead generation and thought leadership goals.
Delivered a consistent cadence of high-value content, from weekly blog posts and executive ghostwritten articles to in-depth whitepapers and ebooks. Drove the company's social media strategy across LinkedIn and Twitter, growing reach and deepening audience engagement.
Led social media strategy for MapR Technologies, building monthly content calendars and aligning social activity with marketing campaigns and product launches. Optimized posts for engagement and tracked performance metrics to continuously refine results.