Lorin Francis

Final-Year BA Business Management Student with Year in Industry

Winchester, England, United Kingdom

About

Energetic and ambitious final-year Business and Management student at the University of York with international experience and a proven ability to deliver results in both corporate and customer-facing roles. Skilled at managing projects, analysing data, and collaborating across diverse teams. Eager to apply problem-solving, communication, and commercial awareness to future opportunities.

Experience

  • Aftersales Channel Development Assistant at BMW Group
    Jul 2024 - Jul 2025 · 1 yr 1 mo

    Supported the development and optimisation of BMW and MINI Aftersales e-commerce channels, working closely with cross-functional teams to deliver projects that enhanced customer experience and business performance. The role provided broad exposure across digital marketing, sales, and events within a leading global automotive brand. Responsibilities: - Assisted with the rollout and management of the BMW and MINI Aftersales online shops. - Coordinated projects across departments, ensuring alignment with business objectives and timelines. - Monitored performance metrics, identifying opportunities to improve customer journey and conversion. - Contributed to campaign planning and execution, supporting revenue growth. - Represented BMW at industry events, including the BTCC Final at Brands Hatch and the Goodwood Festival of Speed. Key achievement: - Contributed to a record-breaking campaign that generated over £560k in revenue in a single month.

  • Shop Assistant at Inner Space Stations Ltd
    Feb 2023 - Jun 2024 · 1 yr 5 mos

    - Working in a high paced environment and providing customers with high quality service. - Managing and dealing with customer complaints and issues.

  • Sales Work Placement at Martin's Rubber Company Ltd.
    Nov 2021 - May 2022 · 7 mos

    Working as part of a small sales team managing industry leading clients. My jobs included: - Communicating with clients and maintaining strong relationships. - Processing quotes and orders. - Organising and managing internal workflow spreadsheet. Working as part of the quality control team I had to analyse all parts to ensure they met all qulity standards and regulations according to the company and the client.