Lorie Anne Marinas

Client Success | Virtual Assistant| Sales Development & Admin Operations Specialist with expertise in HubSpot • Wix • DrChrono •Go High Level for appointment setting | ClickUp & Asana - Project Management

La Union, Ilocos Region, Philippines

About

With over 7 years of experience as a results-driven Virtual Assistant and Sales Development Representative, I’ve supported clients across the US, New Zealand, Australia, and the UK—consistently delivering high-quality results across diverse industries including IT, construction, real estate, medical/medspa, and fitness gym. As an SDR, I’ve led outreach campaigns and appointment-setting efforts across multiple sectors. In the medical and aesthetics space, I booked an average of 5 new patient appointments daily using Go High Level, while managing provider schedules in DrChrono EHR—ensuring seamless client flow and operational efficiency. In the construction and real estate industry, I scheduled 3–5 project consultations daily and served as the main point of contact for clients, handling communications across phone, email, and text. I facilitated meetings between clients and project managers, providing timely updates and ensuring projects stayed aligned with expectations. I worked closely with the owner of a fitness gym, serving as a Personal Assistant and managing daily communications, scheduling, lead engagement, and member follow-ups using the Wix CRM system—supporting smooth operations and improving client retention through consistent, personalized communication. Across all industries, I utilize HubSpot CRM to manage leads, automate follow-ups, and generate performance reports. I also produce 8–10 SEO-optimized content pieces per week through competitive keyword research using Ubersuggest and Semrush, supporting organic growth and online visibility. Beyond client-facing tasks, I support backend operations including: ✅Team oversight of 6–10 members across multiple projects using Asana, Trello, and ClickUp ✅Labor compliance support, including documentation submissions through DIR and Prism ✅Payroll management, handling field employee logs via QuickBooks Timesheets ✅Recruitment and training of virtual assistants, with regular productivity monitoring From lead generation and system management to project coordination and executive support, I bring a flexible, organized, and tech-savvy approach—helping businesses grow through efficient workflows and high-impact client service.

Experience

  • General Virtual Assistant | Hubspot CRM Specialist & SDR at IN8 Solutions
    Nov 2024 - Present · 1 yr 9 mos

    Utilized HubSpot CRM to manage leads, track sales activities, and maintain clean, organized data for seamless follow-ups. Handled lead generation through targeted outreach and consistent pipeline building. Acted as a Sales Development Representative, confidently connecting with directors and key decision-makers to introduce solutions and set discovery calls Created and implemented workflows that improved automation, follow-up sequences, and team efficiency. Took charge of drafting and organizing Standard Operating Procedures (SOPs) to support clarity and consistency across the team Played a key role in the overall organization and structure of daily operations, ensuring tasks and communications stayed aligned with business goals.

  • General Virtual Assistant/ Customer Service Manager at De La Fuente Construction, Inc.
    Jan 2021 - Oct 2024 · 3 yrs 10 mos

    Supported the Sales Manager by scheduling an average of 3-5 construction project consultations daily. Led client interactions by handling phone, email, and text inquiries, providing timely project updates. Coordinated meetings between clients and project managers to review and discuss project plans. Managed and analyzed project data, leads reports, and marketing results using HubSpot CRM. Assisted with the recruitment and training of virtual assistants, while monitoring their productivity. Assisted the HR Manager with labor compliance tasks, including submitting necessary forms and documentation. Supported payroll certification by processing forms through DIR and Prism, and assisted in managing logs of field employees in QuickBooks timesheets.

  • Sales Specialist at IHG Hotels & Resorts
    Feb 2018 - Aug 2020 · 2 yrs 7 mos

    Managed an average of 80-100 calls daily, addressing reservation inquiries and assisting customers with booking needs. Proactively offered room and service upgrades, enhancing guest experiences with upgrades ranging from $100-$1000 USD per customer. Pioneered the Luxury Hotels Department, delivering personalized service to guests of Intercontinental Hotels and Kimpton Hotels. Provided exceptional customer service, ensuring high guest satisfaction and seamless booking experiences. Specialized in handling luxury clientele, enhancing their stays with tailored services and personalized upgrades. Contributed to the overall revenue growth by upselling room upgrades and premium services across multiple IHG properties.