Los Angeles Metropolitan Area
ANEW works with corporate companies to steward their surplus office furniture and other items away from landfill and back into their communities by matching these items to local organizations. ANEW educates through action by raising awareness of the social, environmental and economic benefits of this practice of Surplus Stewardship®. We are making a positive and lasting impact on society and the planet every day. We are ANEW, doing what's right with what's left®.
Director of Marketing for ANEW Foundation, creating awareness and building relationships in the Commercial Construction and Real Estate industries in Southern California. Managing events on sustainability and circularity. Representing ANEW at the Downtown Breakfast Club and USGBC-CA. Overseeing case studies and site videos for projects like Palisades High School's temporary Santa Monica Sears site, among others. Aiding local non-profits with repurposed furniture assets from ANEW projects.
Founder of Marketing, Project Management and Sales Consulting firm and Certified Woman Owned, Minority Business Enterprise based in Los Angeles, focused on strategic marketing platforms to grow sales volume, brand awareness and increased market share in their respective industries. Clients include MCTIGUE Conscious Architecture,United Interiors/KimballBrand Furniture,Delos,Clear Tech Media,HOK,Morley Builders,DaVita,The Bloc Development, S. L. Leonard and Associates/Gold Coast Health Plan,People Space,LA Clean Tech Incubator,Teknion Los AngelesGrand Opening, The Hughes Design Group/Space Force, Trammell Crow Development, Dwell Magazine, The Hollywood Business Improvement District, Urban Land Institute, Unisource Solutions Marketing and Branding, Centropix PEMA Therapy for WELL Innovation credits, and CBRE Los Angeles Headquarters for Delos. The firm was founded with a wellness component that included the launch of the WELL Building Standard to the Interior Design, Architectural and Real Estate communities.
Principal for $80M Haworth Dealership ranked in the top 3 nationally in sales volume. Sold and executed on $30M sole source City of Los Angeles government contract and replaced $12M in recurring volume with new customers in the down economy. Responsible for dealership rebranding statewide and creation/execution of a co-branded marketing budget with Haworth resulting in increased brand awareness in Los Angeles and over $62M in new business sales over eight years, consistently. Developed unique A and D marketing, wellness, CEU events/destination retreats and signature brand awareness through targeted business associations, Board of Directors appointments, and non-traditionally focused relationship building in the greater Los Angeles region.
Regional Director of Sales for Southern California global manufacturer of adaptable workspace products. Managed team of twenty-five sales and marketing members, regional dealerships, and exceeded multi-million dollar sales goal for the region. Managed program and customer experience for the new LEED-CI pilot showroom at the Watergarden complex in Santa Monica with a design team led by Eva Maddox of Perkins and Will, Chicago.Increased market share in the region 2% and sales by 15% in a highly competitive environment. Responsible for restructuring of local distribution in the region through the conversion of competitive dealers to Haworth. Created and implemented a first-time A and D sales program for Haworth and developed a co-branded marketing program with the area's top dealers.
Managed sales and marketing for a large ( $25M) Herman Miller dealership in Southern California-team of thirty. Maintained key existing account relationships for Warner Brothers, Disney, City of Los Angeles and led new business development efforts with key Interior Design firms, customers, and brokers.