Bonner, Montana, United States
As a journalist, media strategist and communications specialist, my work has been published worldwide in both magazines and newspapers for the past 24 years. Work on advertising campaigns and public relations projects are also a specialty - crafting stories that shape a brand. I count both corporate and nonprofit realms among my accomplishments in division branding, brand management, and image management and repair. I traverse both big picture and details with ease and am skilled at social media techniques, blogging, multimedia storytelling (photographic and video), and crafting distinct voices for Web and print. I have a deep sense of the value of story as it impacts both brand and image. My goal is to craft unique, indelible voices based on the character of a specific brand. I am experienced in all forms of media from print to radio to television and Web.
Creation of Web and collateral; trade and consumer press opportunities; branding, marketing, and multimedia creation. Work fluidly with both business-to-consumer and business-to-business.
Tasked with boosting monthly retail sales in 11,000 sf of high-end luxury goods. Helped retail team achieve $1.1M in sales Contract/ seasonal position
Contracted by owners to hire process crew, sell and deliver Flathead cherries to customers from June to August. Increased sales by 20% totaling $230,000; trimmed expenses by 30% and contracted with five Montana Costco stores and two Lucky’s Markets. Prepared for and passed challenging cGMP audit. - all without any previous experience in this sector.
Montana stringer covering breaking news from high profile crime to landmark Federal environmental decisions, Indian affairs, and human-interest stories unique to Montana and relevant to the world.
Creation of consumer-friendly & B2B marketing collateral to bolster brand; delivered public relations strategies by product/ market segments; well-versed in translating scientific jargon into meaningful buyer language. Created multimedia platforms by which the company could diversify into the vegan-vegetarian specific market of protein supplements, liaised with industry publications to further promote unique scientific studies for B2B value, and developed B2C collateral and other communications for media and promotional opportunities. Differentiated product lines for individual branding.