LA Martinez

Digital Products

Quezon City, National Capital Region, Philippines

About

A product professional with about 6 years of experience managing a wide range of technologies across online learning, consumer finance, e-commerce, and SaaS. I have delivered outcomes for B2B, B2C, and B2B2C business models by effectively prioritizing roadmaps and solving for both user and business needs. I work comfortably with multiple stakeholders and value streams, and I drive cross-functional teams toward aligned, measurable results

Experience

  • Senior Product Manager at EDGE Tutor International
    Apr 2026 - Present · 8 mos

  • Product Manager at ZAP Group Inc.
    Mar 2024 - Apr 2026 · 2 yrs 2 mos

  • Digital Product Owner at Home Credit Philippines
    Jan 2022 - Oct 2023 · 1 yr 10 mos

    Products: Loan Servicing & Acquisition (Product Loans, Cash Loans, Credit Card, Digital Revolving Credit) Platform: Consumer Mobile App (Android) - Owned the Servicing and Acquisition roadmap for the Android app, collaborating with business analysts, UX designers, and development teams to deliver customer-centric features - Led Scrum ceremonies and participated in SAFe framework activities for multiple value streams - Facilitated UAT and incident resolution for nationwide releases - Served as primary local stakeholder for global app strategy Key Achievements: - CEO Award 2022 (POS E2E): Digitized e-signatures for product loan applications, establishing foundation for expanded digital lending products - CEO Award 2023 (Group Mobile App): Led iOS expansion as one of the primary stakeholders, unlocking new market segment - CEO Award 2023 (Digital POS): Enabled at-home eligibility checks and pre-approved credit limits, improving conversion rates

  • goFLUENT (5 yrs 3 mos)
    • Product Owner
      Sep 2019 - Dec 2021 · 2 yrs 4 mos

      Products: Learner Experience | Localization | Accessibility Platforms: Corporate Language Academy (Web, iOS, Android) - Managed multi-platform roadmap and backlog, gathering requirements from internal stakeholders - Created wireframes, prototypes, and detailed requirement documentation while conducting UAT and production support - Translated business concepts into actionable product specifications Key Achievements: - Redesigned the language academy across all platforms, modernizing UX and improving learner engagement across all use cases - Delivered complete platform localization coordinating with development and multi-national translators - Established company-wide accessibility standards aligned with European government policies

    • E-learning Content Writer
      Oct 2016 - Aug 2019 · 2 yrs 11 mos

  • Communications Intern at Makiling Center for Mountain Ecosystems
    Jan 2016 - May 2016 · 5 mos

    Layout Design, Graphic Design and +4 skills