Lorenzo Maria C.

Tech Marketing Professional | Author

Amsterdam, North Holland, Netherlands

About

Results-oriented Digital Marketer with proven impact in Tech performance marketing, CRM optimization, and conversion-focused UX strategy. I blend a background in data analytics, psychology, and digital growth to align consumer behavior insights with measurable marketing outcomes. Active across Europe and Asia, I’ve delivered leads on B2B campaigns, MoM traffic growth through UX improvements, and boosted engagement metrics through evidence-based experimentation. Passionate about translating behavioral insights into revenue impact, I help Tech brands turn complexity into conversion.

Experience

  • PaymentGenes (Amsterdam, North Holland, Netherlands)
    • Marketing Executive
      Apr 2025 - Present · 1 yr 3 mos

      • Promoted • LinkedIn Ads campaign setup and management • Media partnerships • UX/UI for conversion

    • Marketing Assistant
      Sep 2024 - Mar 2025 · 7 mos

      • Newsletter full ownership • Content planning, editing, posting • CRM management through workflow automation setups • SEO

  • Marketing Consultant at Fiverr
    Oct 2022 - Sep 2025 · 3 yrs

    • Assisted 2 clients (USA & Europe based) in the strategic creation/improvement of their brand, providing guidelines for digital marketing operations and enhancing online brand image

  • Marketing Intern at PCN
    Oct 2022 - Feb 2023 · 5 mos

    • Produced and optimized digital content with strong audience impact • Assisted with marketing campaigns to increase engagement and leads • SEO and copywriting with performance tracking

  • Human Resources Intern at SUN PHARMA
    Jun 2022 - Aug 2022 · 3 mos

    • Recruited 5 candidates for executive-level positions through LinkedIn • Developed and delivered evidence-based employee motivation training to managers across Western Europe and Australia-New Zealand • Provided data-driven recommendations to improve the company’s employee recognition program • Analyzed HR and Finance data on training budgets, and presented findings to department leaders

  • Recruiter - Employer Branding at 020
    Apr 2021 - Aug 2021 · 5 mos

    • Amplified brand presence on campuses and social media, resulting in 100% fill rate of key roles • Coordinated the execution of employer branding campaigns with 10+ stakeholders