Ghent, Flemish Region, Belgium
Marketing Director with 15+ years of experience across B2C (FMCG) and B2B (Tech / Entertainment) , working with leading brands and complex market dynamics. I’m at my best when shaping clear, data-driven strategies and staying close enough to execution to make sure they actually deliver. I’ve led teams of 10 people, managed marketing budgets of €8M+ and held full P&L responsibility (€50M+), but what drives me is building brands that perform in the market. I value straightforward thinking, strong positioning, and marketing that creates real commercial impact.
Leading global marketing strategy for Barco cinema solutions Keywords: B2B, strategy, innovation, sales empowerment, people management, go to market, pricing, business modeling, commercial strategy, insights.
Brand : Devos & Lemmens Keywords: B2C, European, full P&L responsibility, marketing budget management, above the line communication, media planning, brand activation, innovation, packaging, research, promotion, point of sale, market analysis, partnerships... Achievement: Bronze Effie Award 2018: a prestigious prize to reward the effectiveness of marketing communication campaigns (https://www.effiebelgium.be/nl/winner-2018-continental-foods.asp)
Brands: Devos & Lemmens / Lacroix Keywords: B2C, European, full P&L responsibility, above the line communication, brand activation, innovation, packaging,...
Brands: Royco / Aïki Achievements: - Silver Lion 'breakvertising' concept @ Cannes - Golden archer Royco cup innovation - Aïki: 3Y consecutive double digit growth as market leader in declining market