Lorenzo Santos

HIRING!! Venture Capital | Partnerships | GTM | Ecosystem Development | 🇵🇭

Los Angeles Metropolitan Area

About

Anime taught me story arcs. Flipping 34 mm vintage Seikos on Reddit taught me trust & cash flow. The rest of my career has been about turning community into momentum. What that looks like so far: id01: Principal-led advisory and holding company for founder-led brands. I help sharpen the story, ship the pieces that sell, and selectively co-own or steward a small portfolio of companies where we can change the slope. One Down Media: Scaled a Filipino-American media brand to eight-figure organic impressions by telling stories ad budgets can’t buy. Co-Owner, ReforgeFit: Bought a gym, grew it, made it profitable, then recently sold it. Youngest Venture Partner @ SAP: Rolled out an intrapreneurship program across North America; sourced 10+ F500 pilots for a studio spin-out. Filipino Angels: Built the first global directory linking Filipino angels, VCs &; founders; flew 20+ investors to meet 100+ startups in Manila. Operate VC: Guided FinTech, FoodTech & HR-Tech founders to first GTM playbooks. TAP Group: Teamed with an ex-a16z revenue leader to scale startups past escape velocity. Think 66: side-hustle → Agency; bridged Chinese manufacturers to U.S. consumers via Amazon FBA, Kickstarter & e-com branding before graduation. Let’s trade notes if you’re in GTM/Sales/Marketing and building n8n workflows, an investor hunting SEA deal flow, or a fellow anime/vintage-watch nerd.

Experience

  • Principal at id01
    Jan 2021 - Present · 5 yrs 7 mos

    id01 is a principal-led advisory and holding company for founder-led brands. We help sharpen the story, ship the pieces that sell, and selectively co-own or steward a small portfolio of companies where we can change the slope. GTM Advisory & Consulting to: SAP, Time Machine, Cal.com, One Down, Kakiyo, Automation Strategy Group, and many more companies from brick and mortar, to agency, to Fortune 50. id01.com

  • Investment Scout & Venture Ecosystem Development at Logan Family Office
    Aug 2025 - Present · 1 yr

  • GTM Consultant at Cal.com, Inc.
    Dec 2023 - Jun 2024 · 7 mos

  • Head of Venture Growth & GTM at Operate
    Jun 2021 - Jan 2022 · 8 mos

  • SAP (2 yrs)
    • GTM Strategy & Operations Manager
      May 2020 - Jun 2021 · 1 yr 2 mos

    • Venture Partner, NVT Intrapreneurship
      May 2020 - Jun 2021 · 1 yr 2 mos

    • Entrepreneur In Residence (EiR), SAP.iO Venture Studio
      Jul 2019 - Apr 2020 · 10 mos